by Shristi Patni | Mar 3, 2022 | Restaurants & Fast Foods
Instagram is one of the social media applications that people use the most on their phones. At least 2.9 billion people use Instagram on a monthly basis. As a restaurateur, you need to know how you can use the app for your gains. Restaurant Instagram marketing isn’t difficult to understand. With some research and excellent photography skills, your restaurant will become the talk of the town.
Instagram had started out as a photo-sharing app. These days, you’ll find that many people share more videos and reels than photos. As a restaurant owner, you can do all of that. These features will give people the BTS to your cooking skills.
This app is a good opportunity to expand your food business over the world. It may sound illogical at first, but it’s true. When people see your videos trending on Instagram, you’ll find food lovers, travellers, and food bloggers would want to come to your restaurant and eat the meals made by you.
Thoughtfully curated restaurant Instagram marketing strategies will get your page trending in no time. You just have to be honest with your audience.
In today’s article, we share a few marketing tips that’ll make everyone remember your name and your restaurant.
7 Best Restaurant Instagram Marketing Tips
1. Run Contests
Contests will increase people’s interaction on your page. What you can do is, ask people to upload a picture of a dish from your restaurant. The first five people who get the most likes can be rewarded with gift coupons or discounts.
You can do a food-related quiz with three levels. You can reward the person who gets the most correct answers.
2. Interact with followers
You can ask your followers about their favorite dishes from your restaurant. You can ask them which type of wine they prefer through the Instagram story polls.
3. Share Videos and Stories
Don’t forget to make videos. Make loads of videos. It’s through videos that people will look at the art of making the perfect pasta. Moreover, interview the cook while making the videos. Ask them about the process, their favourite spices and toppings.
4. Click Pictures
Of course, you’ve to click pictures of your food. But know your angles too. Food photos come out perfectly with proper lighting and camera angles. The photo can be clean and complete, or it can be messy and imperfect. There are no rules here.
5. Write Creative Captions
“Will you be the pineapple to my pizza? People don’t get us, but as long as we love each other, we’ll be fine.”
Don’t write simple captions. You’re looking for the “Aww” and “Haha” reactions and not the uninterested sighs.
6. Use Hashtags
#foodlovers #foodforever #pizzapizza
Do your hashtag research. When you use hashtags that have a higher number of posts on them, there are chances that your posts will trend.
7. Collab With Food Bloggers
Influencers or food bloggers have a huge fan base. Collaborating with famous food bloggers will get more attention to your content. Moreover, food bloggers can give you many helpful tricks on restaurant Instagram marketing.
Restaurant Instagram marketing is an effective marketing technique to attract more people to your restaurant. Instagram has many active users, and many of these users are always looking at food videos and pictures.
By making a business account for your restaurant’s page, you’ll give people an insight into what really goes down in your restaurant. Many people are curious to know what is the inspiration behind a dish or a dessert. Through Instagram, you can be transparent and tell the world what really inspired you to cook that meal or what made you pick up the first knife and slice the first potato.
Be sure that you’re being authentic with the content you post on your page. Keep engaging with your followers by doing content and asking them questions. Use videos as a way to let the followers know how a meal is prepared.
You don’t need to be an expert to know restaurant Instagram marketing tips. Any person with the basic knowledge of Instagram and its algorithm can use its tools can excel at it. It is important to impresses both, your followers and the Instagram algorithm.
Featured Image Credits: Unsplash
Shristi is a content writer and owner of F and B Recipes and Snazzy Women. When not writing, she can be found reading or trying new recipes.
by Awesome Author | Sep 28, 2021 | Marketing & Advertising
Since the 21st century is reckoned as the information age for numerous reasons, the internet is one of the advancements that have triggered and anticipated what’s to come. Going by statistics, more than 4.6 billion people worldwide utilize internet resources as of 2021. And, when it comes to marketing, it has always been surrounded by things like reaching customers wherever they are. Talk about TV commercials, billboards, and print advertisements, all attempt to perform just that.
Moving on, the internet also offers distinctive advantages other traditional mediums can’t. Internet marketing is also one of the tools that can provide the scope of reach, the opportunity to build relationships with customers and potentials, and an option to personalize content, being a few. However, the entire internet activity can be overwhelming and all-encompassing with recipes and videos coupled with loads of news articles and sites. So, when you get caught in crowded internet spaces, how’re you going to determine your target audience. Well, the answer to your question relies on the objectification itself – internet marketing.
The purpose of internet marketing leverages several digital channels, including social media, email, search engines, and websites, to target and reach a suitable audience. Unlike traditional advertising systems, such as print, internet marketing encourages unhindered and 2-way conversations between customers and businesses.
What’s the role of internet marketing?
If you place it in simple words, internet marketing can help a business attract, reach, and convert online audiences. So, before wasting any time, let’s dive into integral pointers.
1. Internet Marketing for New Customers
An individual can use the resources of internet marketing to reach new clientele. In order to perform this, you might have to focus on search engines, web designs, and paid social media advertisements. Paid advertisements can allow your brand to reach more demographical limits and internet users while establishing your brand.
2. Internet Marketing for Brand Loyalists
If you didn’t know, internet marketing is more than attracting new users. In addition, it’s integral when it comes to maintaining and sustaining a long-term and new customer base. Here, you may be required to utilize blogging, email, and social media tactics to cultivate a strong online community, enhance brand awareness, and retain customer loyalty.
3. Internet Marketing vs. Content Marketing
Internet marketing and content marketing are highly similar methods utilized to attract prospects and lead to your website. However, there are a few differences between the two. While content marketing happens to live under the walls of internet/online marketing, implying that they are broader, and content marketing strategy is just a single process within the entire bunch.
Internet Marketing Strategies
- Optimize Your Website for Search Engines
- Design User-friendly Websites
- Write An Online Press Release
- Utilize Opt-in Email Campaigns or Email Marketing
- Develop Social Media Campaigns and Contests
- Create and Develop a Blog
- Optimize Your Website for Optimum Conversions
- Leverage PPC Advertising
- Locate Influencers to Work With The Brand
- Post Videos on Social Networks Like YouTube or Other Channels
- Create a Facebook Group
There’s one thing that an individual needs to understand. If you’re new to internet marketing methods, don’t fret or lose hope. You can always get in touch with people who know their way around and help you simultaneously.
How to Do Online Marketing
- Create a user-friendly and mobile-optimized site.
- Select suitable keywords and optimize your website for search results.
- Conduct several email marketing campaigns.
- Publish regular blog posts.
- Publish numerous online press releases for maximum reach.
- Encourage conversation on your social media accounts.
- Leverage PPC advertising for competitive keyword results.
- Cultivate and run paid social media campaigns.
- Locate and work with micro-influencers to target and reach new potential audiences.
- Post videos on your YouTube channel or other social platforms.
Top Online Marketing Tools
- Facebook Insights
- Crazy Egg
- Google Keywords Planner
While some tools are free, many others can comprise paid premiums. So, if you have a budget for internet marketing, look for the right tools and utilize every feature they have. In addition, it would be best if you could watch a handful of tutorials to understand each tool. Not only does it help in the long run, but it also allows you to add to your comprehensive set of skills.
In the end, if you have optimum and effective online marketing strategies and tools, you will be better off by yourself. But, first and foremost, you would want all the online content to add much-needed worth and usefulness to your clients’ lives. Consequently, this is one of the only ways you can target people and build profound relationships with them in the long run. Having said that, the internet might appear to be complex at first, but after you have the hang of it, it can effectively streamline your marketing approaches and strategies.
Featured Image Credits: Pixabay