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7 Key Factors in Content Optimization

7 Key Factors in Content Optimization

On-page search engine optimization refers to the tactics that you use when optimizing web content so that search engines and users can understand your content better. So you really want to optimize your content for SEO because an SEO-driven approach does have its benefits. Doing on-page content optimization for your website, blog post, or article; can help you rank higher in the search engine results and increase your organic search traffic. This can in turn lead to more brand awareness, leads, and sales.

Write Content for People first, then Search Engines

Placing keywords in the right areas of a web page is a technique used in optimizing your content for search. Adjusting the important on-page SEO factors with the keywords you are targeting for that page, it can help you rank better for those chosen keywords. You have to be careful though, as you don’t want to stuff your content with keywords. Keyword stuffing is when you excessively use a keyword on the page in an attempt to get a better ranking in the search engine results pages [SERPS].

The search engines can pick up on this and can penalize you for this in the search results. Overuse of keywords is not good for ease of readability and not as much importance is placed on keyword density nowadays as it used to be. This is why SEO-friendly content should be well written with people in mind first and not solely for the search engines.

Important On-Page Factors in SEO to consider

Some elements in content optimization that you can adjust so you can win with your on-page SEO include:

  • Content
  • URLs
  • Title Tag
  • Meta Descriptions
  • Header Tags
  • Alt Tags
  • Internal Linking

Essential On-Page SEO Factors to know for Content Optimization

Use Targeted Keywords in your Content Optimization

Content optimization will make it more possible that your content will be seen by people when they type in specific keyword phrases into the search engines. So carefully chosen keywords that you use in your content can improve your search rankings for those keyword terms. Therefore keyword research is required to find the right keyword phrases you want to get ranked for. You can do keyword research using various paid or unpaid keyword research tools. Once you have done your research and have chosen the keywords you are targeting, you can begin to strategically use the keywords in the on-page factors below.

It’s a good idea to put the keywords that you are targeting for SEO in the first 150 words or first paragraph on the page. Google places more importance on the words that are at the beginning of the page and will be able to better understand what your page is about.

SEO-friendly Page URLs

Your webpage URL should describe what your page is about. It is recommended that you try to keep the URL as short as possible, include your target keyword in it and that you use hyphens between words.


Enticing URL

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Optimize the Page Title Tag

The page’s Title Tag is the most important on-page SEO factor as it has a heavyweight in calculating relevance for the search engines. It is placed in your web page HTML and is seen in the search engine results as the bold text that you click on to get to your web page. Each page should have its own individual Title Tag within 50-60 characters and include the keywords that the page is being optimized for. If you go over the 60 character limit it will cut off the title, so it’s best to stick to the character length allowed. It is recommended to place your keywords at the front of your Title and that you put your brand name at the end. A format for writing Title Tags is:

Primary Keyword – Secondary Keyword | Brand Name


The importance of title tags, descriptions and content optimization

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Optimize Meta Descriptions

Once again Meta Descriptions are also placed in the HTML of the web page and can be seen under the Title Tag on the search engine results page. Ideally, each page has a unique Meta Description that includes your target keywords once and should be around 155-160 characters long. The Meta Description describes the topic of your web page to the person searching and should include a call to action to encourage people to click through to your website.

Meta Descriptions

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Structure Content by using Header Tags – H1, H2, H3, etc

Header Tags are HTML Tags that help organize and format your content on the web page making it easier to read. The H1 Header tag is the most important heading and describes what is in the body text. Header Tags go from H1 down to H6.


Heading Tags

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Image Alt Tags can articulate Image Context

Using high-quality images is great for breaking up the written content on your page and adding a visual aspect to it. You should use your focus keyword in the name of the image file and add Alt Text descriptions to the images on the web page. This is a must as it helps the search engines understand what the image is about and describes images to visually impaired people. Screen readers and browsers can read Alt Text to people who are visually impaired and convey the image to them, which is great for their useability. It can also help you get in Google’s image search.


Anatomy of Image Alt Tags in Content Optimization

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Benefits of Internal Linking

When you link from a page on your website to other pages on your website, this is internal linking. Internal linking is good for sending page authority [also known as Page Rank] to other pages, and in turn, tells the search engines what pages are important and ranks those pages better too. It is best practice to use keywords in the anchor text when you do your internal linking.


Spreading Link Equity

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The above are just some of the basic on-page content optimization tactics that you can focus on for SEO gain. Optimizing web page elements like Title Tags, Meta Descriptions, URLs, and images help users and search engines understand what your content is about. So optimizing content for SEO can increase search traffic to your site and improve your search rankings.

This article was written by Justine Koenders

This article was originally published at TNZ Web Solutions. Featured Image Credits: Pixabay

Looking For Inspiration? Try These 5 Website Design Hacks

Looking For Inspiration? Try These 5 Website Design Hacks

The world of designs is a vast one if you are naive or a beginner. You won’t just be confused with several things in the basket, but also unrelated when you have no idea how to move ahead. And, when it comes to website design performed by a designer, they can often face blocks while designing specific models and graphics.

If you fall under such a category, this article is for you. Keep reading to know more about how to get started with web designs and improve on what you’re looking for.

Web Design

Image Credits

1. Use Pinterest Mood Boards

Pinterest is one of the significant tools to develop mood boards. For this, collect visual material that you reckon would be advantageous in your quest to incorporate into your project for some directions and inspirations. These can be color schemes, images, existing websites, layouts, and many more. Besides, such a mood board can act as a central hub for all your website design inspiration.

In addition, you can also share them with collaborators and clients to contribute to their material.

2. Create a Step-by-Step System

What they say: failing to plan a system is planning to fail. This also implies that it is very much true with web designing. If you fail to capitalize on the website design, it might be because you have not dealt with the essentials and fundamentals yet. Only when all the basics are in place will one be able to put creative touches. If you want to know more, here is what planning may look like.

  • Define the goal of your website – You must know what the website is supposed to achieve. And, if you do not, what is it suitable for? Reasonable objectives tend to be SMART, Specific, Measurable, Attainable, Relevant, and Timely, to be more specific.
  • Sketch a buyer’s journey – Irrespective of the overall objective; you must know the route of your visitor. From when they ponder on your website to whatever goal you have in mind. This is one of the ways to develop a popper structure to guide the visitors along the entire way.
  • Produce your style guide — Producing one specific style guide can help you stay updated and consistent with your designs. It tends to define colors, fonts, and other designing elements. Utilizing one can promote uniformity, primarily when you are working with others. Google is one good example of this.
  • Plan your SEO — Towards the end, you need to plan out search engine optimization. Create a map for your website to acknowledge how to structure the much-needed insight for search engines and visitors.

3. Focus on the Structure

Structure your website

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Just like forming a strategy, focusing on the site’s structure can initially help you step away from the entire process and get a bird’s eye view. Furthermore, this can help you in various other things. For instance, by producing sketches on paper with one pen, you may forget about details like colors and corners for a moment. However, if you are utilizing a whiteboard or a flipchart, consider making the entire thing collaborative.

Even though you are hell-bent on utilizing your computer to design, you can simply use one of the squint tests. This simply implies that moving away from your screen and then squinting your eyes simultaneously. Besides, the entire blurred image will show what is obvious on your website and what the first visit or users will notice on the screen.

4. Stick With Web Standards

You cannot blame the designers for such a task. Every creative individual wants to explore their creative ends to mark a difference. That is a good thing. However, remember that it is necessary to mark some boundaries within which one can be a little creative. For instance, when it comes to web design, there are several established standards. Users and visitors are habitual of specific website elements and tropes. So, when you break such rules, it may put them off and eventually enable them to exit the site.

Among these established standards:

  • Consistency in design and branding across every page
  • The top left website logo
  • Contact info mentioned in the top center or right
  • Primary navigation throughout the screen’s top
  • Main value/headline proposition and CTA on the homepage
  • Header’s search feature
  • Social media icons

5. Focus on CTA Buttons & Minimalism

Design a Professional Website

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When you realize the actions and goals of your pages and website, you can eliminate everything that does not serve the purpose. This can streamline the design and make it more pleasant to everyone. But, yet again, there is a lot of research to back this up. In one of the studies, Google found out that it gets negatively correlated with the site’s appeal and attraction points when it comes to visual complexities. In short, people do not wish to get overwhelmed with such changes.

Featured Image Credits: TNZ Web Solutions

Internet Marketing – The Ultimate Guide

Internet Marketing – The Ultimate Guide

Since the 21st century is reckoned as the information age for numerous reasons, the internet is one of the advancements that have triggered and anticipated what’s to come. Going by statistics, more than 4.6 billion people worldwide utilize internet resources as of 2021. And, when it comes to marketing, it has always been surrounded by things like reaching customers wherever they are. Talk about TV commercials, billboards, and print advertisements, all attempt to perform just that.

Moving on, the internet also offers distinctive advantages other traditional mediums can’t. Internet marketing is also one of the tools that can provide the scope of reach, the opportunity to build relationships with customers and potentials, and an option to personalize content, being a few. However, the entire internet activity can be overwhelming and all-encompassing with recipes and videos coupled with loads of news articles and sites. So, when you get caught in crowded internet spaces, how’re you going to determine your target audience. Well, the answer to your question relies on the objectification itself – internet marketing.

Internet Marketing Solutions

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The purpose of internet marketing leverages several digital channels, including social media, email, search engines, and websites, to target and reach a suitable audience. Unlike traditional advertising systems, such as print, internet marketing encourages unhindered and 2-way conversations between customers and businesses.

What’s the role of internet marketing?

If you place it in simple words, internet marketing can help a business attract, reach, and convert online audiences. So, before wasting any time, let’s dive into integral pointers.

1. Internet Marketing for New Customers

An individual can use the resources of internet marketing to reach new clientele. In order to perform this, you might have to focus on search engines, web designs, and paid social media advertisements. Paid advertisements can allow your brand to reach more demographical limits and internet users while establishing your brand.

2. Internet Marketing for Brand Loyalists

If you didn’t know, internet marketing is more than attracting new users. In addition, it’s integral when it comes to maintaining and sustaining a long-term and new customer base. Here, you may be required to utilize blogging, email, and social media tactics to cultivate a strong online community, enhance brand awareness, and retain customer loyalty.

3. Internet Marketing vs. Content Marketing

Internet Marketing vs. Content Marketing

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Internet marketing and content marketing are highly similar methods utilized to attract prospects and lead to your website. However, there are a few differences between the two. While content marketing happens to live under the walls of internet/online marketing, implying that they are broader, and content marketing strategy is just a single process within the entire bunch.

Internet Marketing Strategies

  • Optimize Your Website for Search Engines
  • Design User-friendly Websites
  • Write An Online Press Release
  • Utilize Opt-in Email Campaigns or Email Marketing
  • Develop Social Media Campaigns and Contests
  • Create and Develop a Blog
  • Optimize Your Website for Optimum Conversions
  • Leverage PPC Advertising
  • Locate Influencers to Work With The Brand
  • Post Videos on Social Networks Like YouTube or Other Channels
  • Create a Facebook Group

There’s one thing that an individual needs to understand. If you’re new to internet marketing methods, don’t fret or lose hope. You can always get in touch with people who know their way around and help you simultaneously.

How to Do Online Marketing

  • Create a user-friendly and mobile-optimized site.
  • Select suitable keywords and optimize your website for search results.
  • Conduct several email marketing campaigns.
  • Publish regular blog posts.
  • Publish numerous online press releases for maximum reach.
  • Encourage conversation on your social media accounts.
  • Leverage PPC advertising for competitive keyword results.
  • Cultivate and run paid social media campaigns.
  • Locate and work with micro-influencers to target and reach new potential audiences.
  • Post videos on your YouTube channel or other social platforms.

Top Online Marketing Tools

  • Buzzsumo
  • HubSpot
  • GTmetrix
  • Ahrefs
  • Canva
  • SocialRank
  • Buffer
  • Facebook Insights
  • Crazy Egg
  • TweetReach
  • Trello
  • Google Keywords Planner

Online Marketing

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While some tools are free, many others can comprise paid premiums. So, if you have a budget for internet marketing, look for the right tools and utilize every feature they have. In addition, it would be best if you could watch a handful of tutorials to understand each tool. Not only does it help in the long run, but it also allows you to add to your comprehensive set of skills.

Final Thoughts

In the end, if you have optimum and effective online marketing strategies and tools, you will be better off by yourself. But, first and foremost, you would want all the online content to add much-needed worth and usefulness to your clients’ lives. Consequently, this is one of the only ways you can target people and build profound relationships with them in the long run. Having said that, the internet might appear to be complex at first, but after you have the hang of it, it can effectively streamline your marketing approaches and strategies.

Featured Image Credits: Pixabay

The Definitive Guide to Online Reputation Management

The Definitive Guide to Online Reputation Management

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.

In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of their main concepts.

They Are Talking About You

Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top-down.”

The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business’s success.

No matter the size of your business, they (prospects, customers, clients…anyone, and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.

If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again.

The Transparency Risk

One of the most recent business commandments is “Be transparent.” Opening up to criticism and feedback seems to be beneficial for companies that embrace this new communication mode with their audience.

What does being “transparent” mean? Here are some examples:

  • Allowing employees to talk about products and services publicly
  • Establishing a 1-to-1 communication channel
  • Asking for feedback
  • Not hiding criticism, and addressing it publicly

Easier said than done! Most small and medium-sized companies do not invest much in communication, and they struggle with this concept. As a result, their efforts usually are incorrect or inconsistent.

Being transparent is risky. But in the long run, not being transparent is riskier.

Online Reputation Management “Failures”


The transparency risk led many companies to literally fail in their quest to be “radically transparent.” Being open, in fact, does not come without a price. If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.

Consider these scenarios:

  1. What if your product/service sparks too much criticism?
  2. What if your employees are not social media savvy?
  3. What if your competitors take advantage of this?

These are some of the reasons one needs to have a proper online reputation management plan in action before embarking on a “transparency journey.”

Here are three famous cases of reputation management failure in the digital era:

  • Dark Horse Café received a tweet criticizing their lack of electrical outlets for laptops. Their response was something like: “We are in the coffee business, not the office business. We have plenty of outlets to do what we need.” Needless to say, this kind of defensive/aggressive behavior doesn’t work in the online world. Many blogs reported the fact as a negative public relations case.
  • Nestlé received negative comments about their environmental practices a few years ago, and they did not address them. People started becoming aggressive and posted altered versions of the Nestlé logo, forcing the company to close its public page. Takeaway? Do not pretend people are not talking, and address criticism as soon as possible.
  • Amy’s Baking Company fought fire with fire against a one-star internet review. Their insults against the reviewer eventually were picked up by the local news. It is obvious that negative attention is not good publicity.

What’s The Sentiment Out There?


What are people saying about you? Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions.

A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with. How do you do this? The magic tools invented to solve this problem fall under the name of “social media monitoring.”

Simply put, social media monitoring allows companies to gather public online content (from blog posts to tweets, from online reviews to Facebook updates), process it, and see whether something negative or positive is being said affecting their reputation.

Social media monitoring can be both DIY (Google Alert is an example of a free web monitoring tool accessible to anyone) and professional, depending on the size of the business involved.

Online Reputation Bombs


Ted Mosby Is a Jerk

In the online reputation management scenario, there are two types of negative content that companies should be aware of. One is represented by complaints on social networks. They need to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business.

The other is what I define as “online reputation bombs,” which affect your reputation and sales long term and can severely damage a business. They are very powerful because, unlike social network content, they are prominent in search engine results. What if someone googles your brand name and finds defamatory content? Let’s see what they are:

  • Negative reviews: Review sites allow users to express their opinion on your brand. Did they like your service/product? Would they recommend it? Negative content can affect your sales, and addressing the criticism on the site may not be enough. Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content.
  • Hate sites: Some people go beyond simple negative reviews and create ad hoc websites with their opinions, some of them containing illegal content. So-called “hate sites” sometimes address companies and public figures with insults and false information. Needless to say, a search result like “The truth about NAMEOFYOURCOMPANY” or “NAME scam/rip off” will make your potential customers run away!
  • Negative media coveragePhineas T. Barnum used to say “There’s no such thing as bad publicity.” That may be true for controversial public figures like Paris Hilton, but many times unfavorable TV, print, and online media coverage impacts negatively on companies and brands.

Should We Call The Cops?

Article 19 of The Universal Declaration of Human Rights states that:

“Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”

It is obvious that everyone has the right to express their voice about your brand. There are, however, certain boundaries that need to be respected. Some of the negative content online actually is illegal. Why?

  • It uses defamatory language
  • It reports false information
  • It is aimed at damaging the company’s reputation

How do you react to all of this? How do you defend yourself or your company from this kind of illegal behavior? Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation:

  • Aggressive SEO: If someone googles your name, appearing on pages 1 and 2 of the search results will be much more important than your business card or website. They will show at a glance several high-ranking web sources talking about you. If they display false information, the first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. The search engine game is too important to be ignored, and it is the first step in restoring your image.
  • Review removal: Did that user claim something false about your company? Is that review clearly aimed at destroying your reputation rather than providing feedback? Does it contain improper language? Legal liaison and speed of reaction will make it possible to remove the negative review.
  • Online investigations: In case of serious attacks on your brand image, it may be necessary to hire skilled online analysts to investigate untraceable threats and attackers via email tracing, data cross-indexing, and other information collection techniques. Cyber investigations are the definitive path to get to the bottom of difficult reputation management cases.

10 Online Reputation Management Commandments

Calling it “online reputation” really is redundant. Your online reputation simply is your reputation. In the digital era, nothing is protecting you from criticism anymore. This is good from a freedom of speech perspective; bad if your company has been defamed and attacked.

To conclude, ten practical tips that sum up what we have covered in this guide. The world of brand reputation will change in the coming years, but following these simple “commandments” definitely will benefit you and your brand:

1. Become well respected

According to several business experts, trust is a perishable asset and it is hard to gain. Making people respect you and your work is more important than any other online reputation management commandment.

2. Be radically transparent

After years of hiding critics, Mc Donald’s publicly forced egg suppliers to raise hens’ living standards according to the People for the Ethical Treatment of Animals request.

3. Monitor what they are saying about you


Apart from the aforementioned reasons to monitor your online reputation, social media monitoring also can bring business! These days, lots of people ask questions via Twitter and Facebook because they are evaluating whether or not they should buy from you.

4. React quickly and politely

In case of a customer complaint via Twitter, for example, a prompt and simple “We are aware of the problem. We are working on it and will get back to you as soon as possible.” is better than a late reply with more information.

5. Address criticism

In 2009, Whole Foods CEO John Mackey’s WSJ op-ed on Obama healthcare reform caused a controversy among WF customers. Two days later, the company provided a response statement recognizing there were “many opinions on this issue, including inside our own company” and invited people to share their opinion on the matter.

6. Treat your Google page 1 as your business card

First impressions count, and we do judge many books by their cover. If the words “scam” and “rip off” are associated with your brand, then that is something you should worry about.

7. Understand your detractors

Criticism can be the chance to learn more about your audience and craft a better message in the future. Motrin’s controversial “babywearing moms” commercial sparked a lot of criticism. It did not come from competitors or illegitimate attackers, but from people in Motrin’s target audience who felt offended by their promotional content.

8. Attack your illegitimate attackers

Sometimes we simply have to fight illegal behavior. In 2009, Domino’s Pizza employees who posted disgusting videos of themselves playing with food were fired and arrested. Another example is people who post false information on the internet. Sometimes, if you don’t sue them, they might do it again.

9. Learn from your mistakes


Sony certainly learned a reputation management lesson back in 2005. The company placed copy protection (XCD) on its CDs which created computer vulnerabilities that malware could exploit. Instead of being upfront about their mistake, Sony stonewalled criticism and lost millions in class-action lawsuits.

10. Ask for help if necessary

If your online reputation management efforts are not enough to protect or restore your brand image, you have the choice to request help from a professional.

The original article by Dan Virgillito was originally published on

About the Author:

Dan Virgillito is a content strategist for Massive PR, providing online reputation management services (i.e., helping companies monitor, defend, and restore their brand reputation on the internet).

Featured Image Credits: Pixabay

5 Ultimate SEO Tips to Maximize Your Startup’s Visibility

5 Ultimate SEO Tips to Maximize Your Startup’s Visibility

SEO (Search Engine Optimization)

With over 100 million startups opening each year, it is becoming critical for new businesses to improve their online visibility and stand out among their competitors. In the digital era, the basic rule for business success is to effectively use SEO to engage customers, establish your brand, and drive profitability.

In this post, I’ll discuss some basic, but effective SEO tips that will maximize your startup’s visibility and connect you with your target audience.

  • Know Your Audience
  • Optimize Your Website with What Customers Are Looking for
  • Utilize Social Websites and Social Media
  • Your Blog Page Is a Star
  • Leverage Free SEO Tools

1. Know Your Audience

Most businesses assume that SEO comprises preset rules and standard techniques. However, the fact is that your firm’s SEO efforts largely depend on how well you know your audience.

Which industry are you in? Which SEO strategies are your top competitors using to engage audience? Where does your target audience spend most of its time? Which social platform are they active on? How much time do they spend on their smart device? The answers to these questions will help you create and optimize a tailored SEO strategy for your new venture.

More than half of the world’s population is active online looking for solutions to their day-to-day issues, expressing their opinions, and making decisions. Therefore, it is critical to identify your audience’s unique traits, online behavior, and preferences.

Internet Users Worldwide

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For instance, if you are an online yoga instructor, 80% of your time should be spent on understanding where your audience is likely to find you and take an action in your favour (sign up for the yoga retreat or recommend others).

If you are targeting health-conscious customers, chances are you may find them on health and nutrition tracking apps, fitness blogs, or social media sites. Engaging your audience through these channels will strengthen your brand visibility. Set up your listing in various online directories like Google My Business, Yelp for Business Owners, Bing, and Yoga Trail, enabling your customers to find you.

2. Optimize Your Website with What Customers Are Looking for

Once you have defined your target audience, it is necessary to pinpoint what they are looking for. Here, you need to consider two critical areas: what your audience is searching for and how they are conducting the search.

Study the user’s intent behind typing a particular keyword. For instance, your user initially searches for “musical instruments seller,” however, you eventually discover keyword variations like “musical instruments for sale” or “local musical instruments shop.” Incorporating each of these variations will boost your startup’s SERP ranking.

It is a good idea to do some solid keyword research and design your website in a way that it lands your audience on what they are looking for (your webpage or blog).

Once the searchers are directed to your website or mobile application, your ultimate goal should be to offer an amazing user experience (UX). Firstly, is your website mobile-friendly? With people spending an average of six hours per day on smart devices like mobiles and tablets, it is pertinent that businesses use Responsive Web Design to cater to various device types, thereby improving the user experience.

Users typically take 0.05 seconds to decide whether or not to stay on your site. What’s more, nearly 60% of searches on the internet come from mobile devices. Thus, in order to optimize your SEO efforts, you should leverage responsive web app development.

Focus on user experience to improve the site speed and ensure ease of navigation, thereby converting the clicks into conversions. Browse through the top UX design websites to learn how you can use the best illustrations, user interface, and branding to engage your audience.

3. Utilize Social Websites and Social Media

In 2017, 71% of internet users had an active social media account and this figure has only grown since then. The ever-increasing social network penetration is making it imperative for businesses to stay active on these platforms to engage their target audience and drive conversions.

Social Media Users

Image Source Statista

StumbleUpon (now Mix) is one such social networking website that categorizes and recommends tailored content to users based on their personal tastes and interests. Thus, if a user has liked your webpage, it gets added into the StumbleUpon lineup and is featured to other users who are randomly searching on a specific topic using the Stumble button. Submitting your site to StumbleUpon can help you improve your social following and brand awareness.

Social media sites possess the largest demographics globally, making it critical for businesses to build a massive following on Instagram, Facebook, YouTube, and, Snapchat, among other platforms.

Popular Social Networks -SEO

Image Source Statista

People aren’t merely interacting on these social platforms, they are using them to make purchasing decisions and recommend a product or service to their friends. Did you know that 70% of B2C marketers have acquired their customers through Facebook? That’s the power of staying active on social networking platforms.

4. Your Blog Page Is a Star

According to the Content Marketing Institute, 80% of B2B marketers and 75 percent of B2C marketers include blogging in their current marketing strategies. Devising an effective content marketing strategy for your blog can help you retain loyal customers, attract qualified leads, promote your brand, and nurture customer relationships.

The content presented to the target audience should be relevant, insightful, and value-adding. Serving your audience with the content they are looking for on Google is a sure way of getting their attention and engaging them on your website.

In order to improve your startup’s visibility, share knowledge, advice, or entertainment in consumable formats like blog articles, videos, podcasts, emails, infographics, and webinars. When you share informative content on your blog, you come across as a domain expert, thereby increasing your website traffic and generating conversions.

5. Leverage Free SEO Tools

If yours is a young startup, you will need to conduct keyword research, analyze competitor performance, track traffic and conversion trends for your site, and assess the performance of your content marketing strategy. However, technology has made it possible to effortlessly measure new business success with several effective and free SEO tools.

SEO tools, such as Google Analytics, Google PageSpeed Insights, Google Search Console, Screaming Frog, and Ahrefs can help you create a strong online presence without spending a dime. Another free SEO tool, SEO Minion is an amazing Google Chrome extension that analyzes on-page SEO, checks broken links and redirects, simulates multi-location SERP, and improves the CTR by boosting your site’s search engine ranking.

These SEO tools can help you gain organic traffic and nail the SERP ranking with the least marketing budget.

With the world going digital, new ventures heavily depend on fresh and organic traffic to stand out from the competition and drive business profits. Building your startup’s visibility allows potential customers to know about your products/services and helps strengthen your online brand reputation.

SEO has been a key marketing tool used by startups to thrive in today’s competitive business environment. Use the effective SEO tips shared in this post to improve your brand performance and conversions.

This article by Jaykishan Panchal was previously published on

About the Author:

Jaykishan Panchal is an SEO & Content Marketing Manager at E2M Solutions Inc. and implements cutting edge SEO strategies to help businesses strengthen their online presence. Apart from helping small and big businesses he loves to jot down valuable resources for Entrepreneurs, Start Ups, and Technology Geeks.

Featured Image Credits: Pixabay

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