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SEO 101: Tips & Tricks for Beginners

SEO 101: Tips & Tricks for Beginners

The modern age has all been about technological transformations and advancements. In addition, it would be fair to say that modern problems require modern solutions and services. However, there is more when it comes to defining the transformations occurring in the information technology sector. Take Google, for instance; what would you do to rank your company’s website on some significant search engines.

Remember, search engines crawl with all forms and types of content. And, it is estimated that around 2.5 quintillion bytes of data are created every day. If you’re wondering, that’s 18 zeroes. Isn’t that astonishing? So, what do you do if you have to compete with this enormous figure? The simple answer is through search engine optimization or SEO. Digital marketers have to acknowledge that the ranking factors on Google can allow your website to either get the righteous place or reach the right target audience.

Search Engine Optimization

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This is one of the potent tools on the internet. And, if you use it properly, you can quickly make the organic search a lucrative and viable part of your entire digital marketing strategy. But, if you are a beginner and want to learn how to break the deadlock in such a hemisphere effectively, here are some pointers.

1. Define your objectives

Before you dive into the SEO world, it is pivotal to acknowledge and understand the website’s business goals. Know that every website is unique and different. So, targeting the right audience is essential for SEO and to track successes, conversions, and benchmarks. Moreover, are you looking to enhance brand awareness to get several leads and business conversions? Consider defining Key Performance Indicators based on such goals. These goals could be defined as:

  • Downloads
  • Sales
  • Contact Form Submissions
  • Email Subscribers
  • Phone Calls

2. Assess your competitors.

Have you figured out your competitors yet and how well they have been doing on the internet? Well, if that is not the case with you, take a deep dive into the list of your competition and evaluate who is ranking on top of the Google search engine. Such a practice can allow you to have a panoramic view of what your business is up against, your opportunities, and what you should instead focus on.

3. Do your keyword research.

SEO Tips

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Search Engine Optimization tends to depend on keywords relevant to your nature of work. There are more algorithms to keywords when it comes to rankings. An ideal way to begin with this is to look for keyword research tools online like Google AdWords, Google Trends, and SEMrush. Utilize such tools to find the data about keywords relevant to your business, brand, and work and then employ these in the on-page SEO process.

4. Understand user intent.

When you employ your time in keyword research, it is just not about looking for those with high search volumes. One should also consider the users’ intent to acknowledge and define the right keywords. The essential three intents are mentioned in the rundown.

  • Transactional: Someone who wants to purchase a service or product
  • Informational: Someone who wants insight on a service or product
  • Navigational: Someone who wants to travel through a website

5. Target long-tail and short-tail keywords

Once you have figured out how to find target keywords and observe the user intent, it is essential to understand the distinction between short-tail and long-tail keywords. The short-tail ones are called head terms, usually around 1-3 words with high search competition and volume. Meanwhile, long-tail ones are longer and specific. Even though these bring less traffic, they can attract a higher ROI.

6. Write naturally.

Long-tail Keywords

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While specific keywords are crucial for the SEO process, search engines have become quite sophisticated and prevalent in ranking certain pages on the results section. Remember, Google’s recent updates are relatively more focused on the user experience. So, it is quality over quantity. Having said that, write for humans and not the other way around. When you come across the first page of the search engine, you won’t come across thin content.

7. Come up with long-form content.

Longer content tends to rank consistently as compared to the short ones. Moreover, this is not a piece of coincidence; Google released Google Panda, an algorithm that affected around 12% of every result and negatively impacted websites with thin content. So, think about the intent behind the keywords used. And ensure you are offering content that delivers the expected value to searchers and users.

8. Make content suitable for mobile.

If you did not know, mobile searchers continue to enhance and go up all the time. In 2020’s second quarter itself, 51.53% of users came from mobile devices. This statistic does not include tablet users. It simply implies that not only does the site require to be mobile responsive, but the content has to be adequate and appropriate too. So, do not sleep on the website.


Featured Image Credits: Pixabay

Small Business Marketing Tips

Small Business Marketing Tips

As a small business owner, the one thing you probably lack is a large marketing budget, which is more than reasonable when considering that there are a hundred different things that require your full attention and resources.

This is why you should do your best to exhaust every other alternative before opting for a mainstream marketing strategy that will continuously take a large part of your earnings for very little in return. What we will be discussing today are some extremely cost-effective alternatives that can hopefully show how to get and then maintain a loyal following without spending thousands of dollars.

Most of these are Small Business Marketing Tips but they will work for all others as well.

Search Engine Optimization

I’m sure you have probably heard about SEO optimization in every other article as well, but there is a good reason for that. Search Engine Optimization, as the name suggests, will make sure that your websites, pages, blogs, and posts are discovered faster in search engines like google and Bing’s search results and hopefully shown at or near the top of the page.

The higher their ranking, the more chances of them being discovered by more and more people and in return, further increasing their own position and page authority. So you can imagine why it is stressed so much by industry specialists. Not to mention it doesn’t have to cost anything and can be done relatively quickly if you don’t mind learning a few new things.

The basis of SEO is pretty simple. The first thing you have to do is make sure your website is using all the necessary tools. If it’s built on something like WordPress or Wix then you have the option to use SEO plugins without any additional cost. These plugins will take care of all the basic stuff like creating sitemaps and optimizing formats and guide you with the rest of the process as much as possible.

Then come all your other social media pages. Whether you use Facebook, Instagram, Twitter, or any of the others, SEO can be done in every single one of them.

For Instagram, you can start by using Hashtags. They connect all of your posts together, making it easier to share and be discovered by others even if by accident. Another option is by optimizing the descriptions of images to be as accurate and inclusive as possible of every subject matter. This way the chances of them being discovered through google image search increase by leaps and bounds.

All public Facebook groups, pages, and posts can be shown as a result of Google searches so it’s a good idea to use the same SEO techniques you would for your official website. The content length doesn’t matter as long as it is SEO-friendly.

Use Social Media to its Fullest Extent

If you haven’t done so already, get on every social media platform you can. But before you do so, it’s best if you understand which platform is most likely to have your target audience.

Let’s take Facebook for example. A car mechanic will surely see more visits and clicks on a platform like Facebook where there are people from every walk of life. But doing the same on Instagram or Snapchat won’t net you the same result as the majority of the users are young teens that either just don’t own a car or simply aren’t interested in seeing anything related to your business.

That’s why although it’s a good idea to be present on every platform, focusing the majority of your efforts on one platform that is going to be most beneficial and responsive to your efforts is the better option.

Customer Engagement

For all businesses, whether they are large corporations or up-and-coming businesses, customer engagement is the solution to most of your problems. It’s anywhere from 5 to 20 times more expensive to acquire new clients than it is to keep old ones. That’s why focusing efforts to retain clients by increasing customer engagement through any number of techniques is advised at every stage.

Post interesting content on your social media pages that are connected to your field. If you have the time to spare or the resources to hire someone, start a blog and post regularly. It doesn’t have to be too often at the start and you can go slow, but pick up the pace as you get used to it and set yourself apart from the competition by showcasing your own set of unique skills through different methods.

Talk about topics that interest you or you know about. Give advice or ask for it from the experts and continue developing your brand through it.

Contests

Online contests are a great way to boost your following without opting for paid advertisements. You will have to fork out a bit for the final prize but that’s still cheaper than buying clicks and views.

There is no need to use something expensive as the final prize and instead opt for a trendy item or even something you make yourself, i.e., your product or service is a great idea. Going by the previous example of a car mechanic, the final prize can be something along the lines of a full tune-up or service for the winner’s vehicle.

This not only directly promotes your own product/service but also saves you from spending on another item. It’s basically free publicity. If you’re not sure how to get started, RaffleCopter is a great little service that takes care of the entire process and even has the option to share it on all your social media platforms.

Create Partnerships

No one can do everything by themselves. Sooner or later you will need help and teaming up with another business that is in the same field can help create a symbiotic relationship where both parties benefit greatly.

Creating strategic partnerships has many advantages while doesn’t require as much work on your part. Your business is able to receive twice as much notice and partnering with an industry-relevant business will also introduce you to an entirely new audience that is looking for something in your area of specialties.

Continuing from the previous example once again, a car mechanic can partner with a car dealership and have access to an exclusive audience that would usually be out of reach. And you can even go a step further and give discounts or offer special pricing to the customers that are referred to you by the partner.

Referral Programs

Speaking of referral programs, they should not only be limited to your partnerships. Under normal circumstances even if customers like what you have to offer, they still wouldn’t just refer your services without a reason. So why not give them one?

You have a lot of freedom when it comes to designing referral programs but the one thing that should be kept in mind is the reward. It has to be enticing enough for your customers to consider referring new clients but not too enticing that they should start a campaign of their own and refer every random person. What you’re looking for is someone that will stick even after the initial purchase.

And studies have shown that referred customers have much higher brand loyalty from the get-go and larger profit margins without much work from your side. And not only this, but it would also increase the loyalty of your existing customers once they have a more vested interest in your brand.

Plus with the dozens of different software out there that are designed for the sole purpose of setting up and maintaining such referral programs, there really is no reason for you to not at least try it out.

Paid Search Discovery/advertising

After exhausting all other methods you can finally focus on some cost-effective advertising alternatives to the more mainstream strategies. Although they won’t be free, it still shouldn’t break your bank any time soon.

All major platforms offer a few deals for smaller businesses. They give you the option to target a specific demographic and you won’t be charged unless someone clicks on the advertisement. Google and Facebook are way ahead of the competition in this area as they have developed specialized algorithms that use the entirety of their massive databases and search for individuals that are looking for your exact products.

This way you won’t simply get random clicks but only actual leads that have a very high chance of making a purchase will be redirected to your business. It’s one of the best ways to get a good return on investment, other than text-based marketing of course.

SMS Marketing

If you’re like me and knew nothing about text marketing until recently, then you’re in for a pleasant surprise. In the last few years, there have been a lot of new and old marketing strategies that have seen a sudden boost in popularity, and SMS marketing is one of the older ones. It has been around for a couple of decades now but only now has it really caught on, especially with the smaller to medium-sized business market for the following few reasons:

The Cheaper Alternative

Unlike what you might think, text-based marketing programs are some of the cheapest alternatives around. They barely cost anything to get started and are perfect for those business owners that want to get their money’s worth without spending thousands of dollars.

The distance between the sender and the receiver doesn’t matter at all. You have the option to send mass text messages to an entire demographic at an extremely affordable rate.

Bigger Reach

Even with today’s technological advancements, there are still a lot of places that either don’t have internet service or it is so bad that barely anyone uses it. Whereas everyone has a cell phone or two in their pockets at all times no matter the social or financial status. From kids as young as ten to retirees, text marketing has the most varied demographic and the widest reach out of all marketing methods.

Flexible

If you have ever opted for a mainstream marketing strategy then you should know the legal implications that come with it. With binding contracts, you basically have no freedom to speak off and are stuck in a relationship whether you like it or not.

But most SMS marketing methods, especially the ones being offered by industry leaders like Express Text are so versatile in their offerings that you won’t even have to sign anything to get started. The process is extremely simple and easy, which only requires you to choose from one of the provided packages. After that, you can simply enter the names and numbers of your contracts and be on your merry way.

Control

You as the client have complete control with regards to the contents of the text messages. If you want to share links to your social media profiles within the messages then there are tools in place that will not only you to do so, but do it right. They will give detailed data about the people that clicked on the links that can be then used to further refine your marketing efforts.

If you want to share details about one of the other marketing methods you are free to do so. The content of each and every text message can be changed at a moment’s notice, add to it or replace the content entirely and go with something completely different. You have complete freedom.

Conclusion

We can give you as small business marketing tips as you want, but in the end, the only thing that matters is what is best for your business. Do you want to try some free tricks to boost your following or go for a definite win?

With some of the highest ROI’s in the entire marketing industry, SMS marketing is the best option for all new businesses that are still figuring things out for themselves and their respective customers. Its plethora of features eclipses anything that the other marketing can throw out.

More Marketing Ideas


The original article by Ashish Patel was published at Expresstext.net


Featured Image Credits: Pixabay

 

5 Ultimate SEO Tips to Maximize Your Startup’s Visibility

5 Ultimate SEO Tips to Maximize Your Startup’s Visibility

SEO (Search Engine Optimization)

With over 100 million startups opening each year, it is becoming critical for new businesses to improve their online visibility and stand out among their competitors. In the digital era, the basic rule for business success is to effectively use SEO to engage customers, establish your brand, and drive profitability.

In this post, I’ll discuss some basic, but effective SEO tips that will maximize your startup’s visibility and connect you with your target audience.

  • Know Your Audience
  • Optimize Your Website with What Customers Are Looking for
  • Utilize Social Websites and Social Media
  • Your Blog Page Is a Star
  • Leverage Free SEO Tools

1. Know Your Audience

Most businesses assume that SEO comprises preset rules and standard techniques. However, the fact is that your firm’s SEO efforts largely depend on how well you know your audience.

Which industry are you in? Which SEO strategies are your top competitors using to engage audience? Where does your target audience spend most of its time? Which social platform are they active on? How much time do they spend on their smart device? The answers to these questions will help you create and optimize a tailored SEO strategy for your new venture.

More than half of the world’s population is active online looking for solutions to their day-to-day issues, expressing their opinions, and making decisions. Therefore, it is critical to identify your audience’s unique traits, online behavior, and preferences.

Internet Users Worldwide

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For instance, if you are an online yoga instructor, 80% of your time should be spent on understanding where your audience is likely to find you and take an action in your favour (sign up for the yoga retreat or recommend others).

If you are targeting health-conscious customers, chances are you may find them on health and nutrition tracking apps, fitness blogs, or social media sites. Engaging your audience through these channels will strengthen your brand visibility. Set up your listing in various online directories like Google My Business, Yelp for Business Owners, Bing, and Yoga Trail, enabling your customers to find you.

2. Optimize Your Website with What Customers Are Looking for

Once you have defined your target audience, it is necessary to pinpoint what they are looking for. Here, you need to consider two critical areas: what your audience is searching for and how they are conducting the search.

Study the user’s intent behind typing a particular keyword. For instance, your user initially searches for “musical instruments seller,” however, you eventually discover keyword variations like “musical instruments for sale” or “local musical instruments shop.” Incorporating each of these variations will boost your startup’s SERP ranking.

It is a good idea to do some solid keyword research and design your website in a way that it lands your audience on what they are looking for (your webpage or blog).

Once the searchers are directed to your website or mobile application, your ultimate goal should be to offer an amazing user experience (UX). Firstly, is your website mobile-friendly? With people spending an average of six hours per day on smart devices like mobiles and tablets, it is pertinent that businesses use Responsive Web Design to cater to various device types, thereby improving the user experience.

Users typically take 0.05 seconds to decide whether or not to stay on your site. What’s more, nearly 60% of searches on the internet come from mobile devices. Thus, in order to optimize your SEO efforts, you should leverage responsive web app development.

Focus on user experience to improve the site speed and ensure ease of navigation, thereby converting the clicks into conversions. Browse through the top UX design websites to learn how you can use the best illustrations, user interface, and branding to engage your audience.

3. Utilize Social Websites and Social Media

In 2017, 71% of internet users had an active social media account and this figure has only grown since then. The ever-increasing social network penetration is making it imperative for businesses to stay active on these platforms to engage their target audience and drive conversions.

Social Media Users

Image Source Statista

StumbleUpon (now Mix) is one such social networking website that categorizes and recommends tailored content to users based on their personal tastes and interests. Thus, if a user has liked your webpage, it gets added into the StumbleUpon lineup and is featured to other users who are randomly searching on a specific topic using the Stumble button. Submitting your site to StumbleUpon can help you improve your social following and brand awareness.

Social media sites possess the largest demographics globally, making it critical for businesses to build a massive following on Instagram, Facebook, YouTube, and, Snapchat, among other platforms.

Popular Social Networks -SEO

Image Source Statista

People aren’t merely interacting on these social platforms, they are using them to make purchasing decisions and recommend a product or service to their friends. Did you know that 70% of B2C marketers have acquired their customers through Facebook? That’s the power of staying active on social networking platforms.

4. Your Blog Page Is a Star

According to the Content Marketing Institute, 80% of B2B marketers and 75 percent of B2C marketers include blogging in their current marketing strategies. Devising an effective content marketing strategy for your blog can help you retain loyal customers, attract qualified leads, promote your brand, and nurture customer relationships.

The content presented to the target audience should be relevant, insightful, and value-adding. Serving your audience with the content they are looking for on Google is a sure way of getting their attention and engaging them on your website.

In order to improve your startup’s visibility, share knowledge, advice, or entertainment in consumable formats like blog articles, videos, podcasts, emails, infographics, and webinars. When you share informative content on your blog, you come across as a domain expert, thereby increasing your website traffic and generating conversions.

5. Leverage Free SEO Tools

If yours is a young startup, you will need to conduct keyword research, analyze competitor performance, track traffic and conversion trends for your site, and assess the performance of your content marketing strategy. However, technology has made it possible to effortlessly measure new business success with several effective and free SEO tools.

SEO tools, such as Google Analytics, Google PageSpeed Insights, Google Search Console, Screaming Frog, and Ahrefs can help you create a strong online presence without spending a dime. Another free SEO tool, SEO Minion is an amazing Google Chrome extension that analyzes on-page SEO, checks broken links and redirects, simulates multi-location SERP, and improves the CTR by boosting your site’s search engine ranking.

These SEO tools can help you gain organic traffic and nail the SERP ranking with the least marketing budget.

With the world going digital, new ventures heavily depend on fresh and organic traffic to stand out from the competition and drive business profits. Building your startup’s visibility allows potential customers to know about your products/services and helps strengthen your online brand reputation.

SEO has been a key marketing tool used by startups to thrive in today’s competitive business environment. Use the effective SEO tips shared in this post to improve your brand performance and conversions.


This article by Jaykishan Panchal was previously published on Smallbizdaily.com

About the Author:

Jaykishan Panchal is an SEO & Content Marketing Manager at E2M Solutions Inc. and implements cutting edge SEO strategies to help businesses strengthen their online presence. Apart from helping small and big businesses he loves to jot down valuable resources for Entrepreneurs, Start Ups, and Technology Geeks.


Featured Image Credits: Pixabay

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