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Top Marketing Trends One Needs To Adopt in 2022

Top Marketing Trends One Needs To Adopt in 2022

Ever since the pandemic broke the planet, time has only traveled quickly. Even though it seemed to stand still in the initial period, we are striking into the new year in a couple of months, and 2022 does not seem far off now. Moreover, we just planned how to commence and sustain a business in 2021. However, there are several other factors that you need to concur or ponder on to shape an ideal marketing strategy for the new year.

Marketing Trends

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Still, the most critical question remains, how will marketing and advertising change after the cookie’s death? Besides, what does it define, and what is it known for anyway? We’re sure you heard the news of Google’s stand against third-party cookies in 2022. Well, this is quite a deal, provided that Chrome is one of the most famous browsers, accounting for around 70 percent of the entire market share. Nonetheless, the pandemic has had a considerable impact on maneuvering our habits. Speaking of which, the digital sector has become a new norm to do several things. Even if this period comes to an end soon, consumer habits are bound to remain for a prolonged period.

Be ready for such things:

  • The digital marketing sector will become more critical.
  • The Content marketing platform will become prominent and more essential.
  • D2C or Direct-to-Consumer marketing will ponder and take the lead.
  • Brands need to learn more about their clients, consumers, and potentials to administer and learn without relying on third-party data.

Yet another thing you need to remember is the customer retention program that businesses need to follow proactively. At present, most enterprises are looking at new opportunities and acquisitions. However, with the rising competition amid the digital space catching more and more fire, the customer retention program has never been more constant and essential.

1. Invest in Online Events

Online events like seminars, webinars, or product launches have been ideal for spreading a good amount of word about the brand to potential new ones and existing clients. These days, you will come across more brands participating in online opportunities like events and whatnot. Moreover, these avenues also provide these brands with a direct audience and available first-hand data.

Besides, such data can develop quality consumer profiles and sell the services directly to them. Such an action can also eliminate the requirement of relying on third-party insight or information, building a robust relationship with a direct audience. Speaking of which, such events might not bring a significant revenue at once but can contribute to promotions, free advertisements, and lifelong brand impression in the long term.

Online Marketing and Advertising

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2. Own Your Audiences

In reality, Twitter, Facebook, and Instagram, along with other social media platforms, tend to own your brand’s audience. But, why would that be, you ask? Even if you have audiences on your social media platforms, you should worry. This is because one needs to start owning their brand’s audience. Speaking of which, when you fail to carry a message to your audience, they won’t react. Instead, they might ignore the message, disallowing you to monitor and advance through online advertisement and marketing.

Moreover, it might be because there are several dependencies and metrics in the modern age’s algorithm that can hinder and affect your message’s delivery. So, if you want to achieve a marketing noise and want your followers to react to your posts and updates, own them through the work.

3. Educate Rather Than Hard-Sell

Suppose you have a cannabis brand that you have been marketing for a long time now. In that case, how would you reach the audience? For a head start, Facebook (Metaverse) and other social media platforms do not approve paid advertisements for cannabis-specific products. In such a situation, what you need to ponder on is education. Yes, you read it right. Don’t forget that this is one of the controversial subjects in the universe. You have to update people on several therapeutic benefits of the product to sell them to your audience. Marketing for cannabis is much more advanced, and you need to spare the knowledge for people to grab.

Internet Advertising and Marketing

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Having said that, know that Apple, back in the day, also offered a space for its clients and consumers to learn more about their products. More such brands are putting themselves on the bandwagon and incorporating some geniuses to sell and convince people.

4. Simplicity Is King

You might be sick of the phrase that content is the king. In reality, simplicity and minimalistic approach are. An online viewer needs clarity and simplicity more than content. Clients and consumers do not want to check the same list of five things to enhance productivity. Now, they wish to see a unique twist or a blend of various subjects on one screen. So, what are you waiting for? Get on with the point and make it viable to the foreign viewership.


Featured Image Credits: Pixabay

Internet Marketing – The Ultimate Guide

Internet Marketing – The Ultimate Guide

Since the 21st century is reckoned as the information age for numerous reasons, the internet is one of the advancements that have triggered and anticipated what’s to come. Going by statistics, more than 4.6 billion people worldwide utilize internet resources as of 2021. And, when it comes to marketing, it has always been surrounded by things like reaching customers wherever they are. Talk about TV commercials, billboards, and print advertisements, all attempt to perform just that.

Moving on, the internet also offers distinctive advantages other traditional mediums can’t. Internet marketing is also one of the tools that can provide the scope of reach, the opportunity to build relationships with customers and potentials, and an option to personalize content, being a few. However, the entire internet activity can be overwhelming and all-encompassing with recipes and videos coupled with loads of news articles and sites. So, when you get caught in crowded internet spaces, how’re you going to determine your target audience. Well, the answer to your question relies on the objectification itself – internet marketing.

Internet Marketing Solutions

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The purpose of internet marketing leverages several digital channels, including social media, email, search engines, and websites, to target and reach a suitable audience. Unlike traditional advertising systems, such as print, internet marketing encourages unhindered and 2-way conversations between customers and businesses.

What’s the role of internet marketing?

If you place it in simple words, internet marketing can help a business attract, reach, and convert online audiences. So, before wasting any time, let’s dive into integral pointers.

1. Internet Marketing for New Customers

An individual can use the resources of internet marketing to reach new clientele. In order to perform this, you might have to focus on search engines, web designs, and paid social media advertisements. Paid advertisements can allow your brand to reach more demographical limits and internet users while establishing your brand.

2. Internet Marketing for Brand Loyalists

If you didn’t know, internet marketing is more than attracting new users. In addition, it’s integral when it comes to maintaining and sustaining a long-term and new customer base. Here, you may be required to utilize blogging, email, and social media tactics to cultivate a strong online community, enhance brand awareness, and retain customer loyalty.

3. Internet Marketing vs. Content Marketing

Internet Marketing vs. Content Marketing

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Internet marketing and content marketing are highly similar methods utilized to attract prospects and lead to your website. However, there are a few differences between the two. While content marketing happens to live under the walls of internet/online marketing, implying that they are broader, and content marketing strategy is just a single process within the entire bunch.

Internet Marketing Strategies

  • Optimize Your Website for Search Engines
  • Design User-friendly Websites
  • Write An Online Press Release
  • Utilize Opt-in Email Campaigns or Email Marketing
  • Develop Social Media Campaigns and Contests
  • Create and Develop a Blog
  • Optimize Your Website for Optimum Conversions
  • Leverage PPC Advertising
  • Locate Influencers to Work With The Brand
  • Post Videos on Social Networks Like YouTube or Other Channels
  • Create a Facebook Group

There’s one thing that an individual needs to understand. If you’re new to internet marketing methods, don’t fret or lose hope. You can always get in touch with people who know their way around and help you simultaneously.

How to Do Online Marketing

  • Create a user-friendly and mobile-optimized site.
  • Select suitable keywords and optimize your website for search results.
  • Conduct several email marketing campaigns.
  • Publish regular blog posts.
  • Publish numerous online press releases for maximum reach.
  • Encourage conversation on your social media accounts.
  • Leverage PPC advertising for competitive keyword results.
  • Cultivate and run paid social media campaigns.
  • Locate and work with micro-influencers to target and reach new potential audiences.
  • Post videos on your YouTube channel or other social platforms.

Top Online Marketing Tools

  • Buzzsumo
  • HubSpot
  • GTmetrix
  • Ahrefs
  • Canva
  • SocialRank
  • Buffer
  • Facebook Insights
  • Crazy Egg
  • TweetReach
  • Trello
  • Google Keywords Planner

Online Marketing

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While some tools are free, many others can comprise paid premiums. So, if you have a budget for internet marketing, look for the right tools and utilize every feature they have. In addition, it would be best if you could watch a handful of tutorials to understand each tool. Not only does it help in the long run, but it also allows you to add to your comprehensive set of skills.

Final Thoughts

In the end, if you have optimum and effective online marketing strategies and tools, you will be better off by yourself. But, first and foremost, you would want all the online content to add much-needed worth and usefulness to your clients’ lives. Consequently, this is one of the only ways you can target people and build profound relationships with them in the long run. Having said that, the internet might appear to be complex at first, but after you have the hang of it, it can effectively streamline your marketing approaches and strategies.


Featured Image Credits: Pixabay

Small Business Marketing Tips

Small Business Marketing Tips

As a small business owner, the one thing you probably lack is a large marketing budget, which is more than reasonable when considering that there are a hundred different things that require your full attention and resources.

This is why you should do your best to exhaust every other alternative before opting for a mainstream marketing strategy that will continuously take a large part of your earnings for very little in return. What we will be discussing today are some extremely cost-effective alternatives that can hopefully show how to get and then maintain a loyal following without spending thousands of dollars.

Most of these are Small Business Marketing Tips but they will work for all others as well.

Search Engine Optimization

I’m sure you have probably heard about SEO optimization in every other article as well, but there is a good reason for that. Search Engine Optimization, as the name suggests, will make sure that your websites, pages, blogs, and posts are discovered faster in search engines like google and Bing’s search results and hopefully shown at or near the top of the page.

The higher their ranking, the more chances of them being discovered by more and more people and in return, further increasing their own position and page authority. So you can imagine why it is stressed so much by industry specialists. Not to mention it doesn’t have to cost anything and can be done relatively quickly if you don’t mind learning a few new things.

The basis of SEO is pretty simple. The first thing you have to do is make sure your website is using all the necessary tools. If it’s built on something like WordPress or Wix then you have the option to use SEO plugins without any additional cost. These plugins will take care of all the basic stuff like creating sitemaps and optimizing formats and guide you with the rest of the process as much as possible.

Then come all your other social media pages. Whether you use Facebook, Instagram, Twitter, or any of the others, SEO can be done in every single one of them.

For Instagram, you can start by using Hashtags. They connect all of your posts together, making it easier to share and be discovered by others even if by accident. Another option is by optimizing the descriptions of images to be as accurate and inclusive as possible of every subject matter. This way the chances of them being discovered through google image search increase by leaps and bounds.

All public Facebook groups, pages, and posts can be shown as a result of Google searches so it’s a good idea to use the same SEO techniques you would for your official website. The content length doesn’t matter as long as it is SEO-friendly.

Use Social Media to its Fullest Extent

If you haven’t done so already, get on every social media platform you can. But before you do so, it’s best if you understand which platform is most likely to have your target audience.

Let’s take Facebook for example. A car mechanic will surely see more visits and clicks on a platform like Facebook where there are people from every walk of life. But doing the same on Instagram or Snapchat won’t net you the same result as the majority of the users are young teens that either just don’t own a car or simply aren’t interested in seeing anything related to your business.

That’s why although it’s a good idea to be present on every platform, focusing the majority of your efforts on one platform that is going to be most beneficial and responsive to your efforts is the better option.

Customer Engagement

For all businesses, whether they are large corporations or up-and-coming businesses, customer engagement is the solution to most of your problems. It’s anywhere from 5 to 20 times more expensive to acquire new clients than it is to keep old ones. That’s why focusing efforts to retain clients by increasing customer engagement through any number of techniques is advised at every stage.

Post interesting content on your social media pages that are connected to your field. If you have the time to spare or the resources to hire someone, start a blog and post regularly. It doesn’t have to be too often at the start and you can go slow, but pick up the pace as you get used to it and set yourself apart from the competition by showcasing your own set of unique skills through different methods.

Talk about topics that interest you or you know about. Give advice or ask for it from the experts and continue developing your brand through it.

Contests

Online contests are a great way to boost your following without opting for paid advertisements. You will have to fork out a bit for the final prize but that’s still cheaper than buying clicks and views.

There is no need to use something expensive as the final prize and instead opt for a trendy item or even something you make yourself, i.e., your product or service is a great idea. Going by the previous example of a car mechanic, the final prize can be something along the lines of a full tune-up or service for the winner’s vehicle.

This not only directly promotes your own product/service but also saves you from spending on another item. It’s basically free publicity. If you’re not sure how to get started, RaffleCopter is a great little service that takes care of the entire process and even has the option to share it on all your social media platforms.

Create Partnerships

No one can do everything by themselves. Sooner or later you will need help and teaming up with another business that is in the same field can help create a symbiotic relationship where both parties benefit greatly.

Creating strategic partnerships has many advantages while doesn’t require as much work on your part. Your business is able to receive twice as much notice and partnering with an industry-relevant business will also introduce you to an entirely new audience that is looking for something in your area of specialties.

Continuing from the previous example once again, a car mechanic can partner with a car dealership and have access to an exclusive audience that would usually be out of reach. And you can even go a step further and give discounts or offer special pricing to the customers that are referred to you by the partner.

Referral Programs

Speaking of referral programs, they should not only be limited to your partnerships. Under normal circumstances even if customers like what you have to offer, they still wouldn’t just refer your services without a reason. So why not give them one?

You have a lot of freedom when it comes to designing referral programs but the one thing that should be kept in mind is the reward. It has to be enticing enough for your customers to consider referring new clients but not too enticing that they should start a campaign of their own and refer every random person. What you’re looking for is someone that will stick even after the initial purchase.

And studies have shown that referred customers have much higher brand loyalty from the get-go and larger profit margins without much work from your side. And not only this, but it would also increase the loyalty of your existing customers once they have a more vested interest in your brand.

Plus with the dozens of different software out there that are designed for the sole purpose of setting up and maintaining such referral programs, there really is no reason for you to not at least try it out.

Paid Search Discovery/advertising

After exhausting all other methods you can finally focus on some cost-effective advertising alternatives to the more mainstream strategies. Although they won’t be free, it still shouldn’t break your bank any time soon.

All major platforms offer a few deals for smaller businesses. They give you the option to target a specific demographic and you won’t be charged unless someone clicks on the advertisement. Google and Facebook are way ahead of the competition in this area as they have developed specialized algorithms that use the entirety of their massive databases and search for individuals that are looking for your exact products.

This way you won’t simply get random clicks but only actual leads that have a very high chance of making a purchase will be redirected to your business. It’s one of the best ways to get a good return on investment, other than text-based marketing of course.

SMS Marketing

If you’re like me and knew nothing about text marketing until recently, then you’re in for a pleasant surprise. In the last few years, there have been a lot of new and old marketing strategies that have seen a sudden boost in popularity, and SMS marketing is one of the older ones. It has been around for a couple of decades now but only now has it really caught on, especially with the smaller to medium-sized business market for the following few reasons:

The Cheaper Alternative

Unlike what you might think, text-based marketing programs are some of the cheapest alternatives around. They barely cost anything to get started and are perfect for those business owners that want to get their money’s worth without spending thousands of dollars.

The distance between the sender and the receiver doesn’t matter at all. You have the option to send mass text messages to an entire demographic at an extremely affordable rate.

Bigger Reach

Even with today’s technological advancements, there are still a lot of places that either don’t have internet service or it is so bad that barely anyone uses it. Whereas everyone has a cell phone or two in their pockets at all times no matter the social or financial status. From kids as young as ten to retirees, text marketing has the most varied demographic and the widest reach out of all marketing methods.

Flexible

If you have ever opted for a mainstream marketing strategy then you should know the legal implications that come with it. With binding contracts, you basically have no freedom to speak off and are stuck in a relationship whether you like it or not.

But most SMS marketing methods, especially the ones being offered by industry leaders like Express Text are so versatile in their offerings that you won’t even have to sign anything to get started. The process is extremely simple and easy, which only requires you to choose from one of the provided packages. After that, you can simply enter the names and numbers of your contracts and be on your merry way.

Control

You as the client have complete control with regards to the contents of the text messages. If you want to share links to your social media profiles within the messages then there are tools in place that will not only you to do so, but do it right. They will give detailed data about the people that clicked on the links that can be then used to further refine your marketing efforts.

If you want to share details about one of the other marketing methods you are free to do so. The content of each and every text message can be changed at a moment’s notice, add to it or replace the content entirely and go with something completely different. You have complete freedom.

Conclusion

We can give you as small business marketing tips as you want, but in the end, the only thing that matters is what is best for your business. Do you want to try some free tricks to boost your following or go for a definite win?

With some of the highest ROI’s in the entire marketing industry, SMS marketing is the best option for all new businesses that are still figuring things out for themselves and their respective customers. Its plethora of features eclipses anything that the other marketing can throw out.

More Marketing Ideas


The original article by Ashish Patel was published at Expresstext.net


Featured Image Credits: Pixabay

 

How to Write Addictive Articles

How to Write Addictive Articles

This is one of the longer articles. If you’re feeling noncommittal at the moment, don’t read it. Save it. Bookmark this page for later, when you have more time.

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You’ll be glad you did, especially if your goal is to write articles of your own. Articles that lure readers in slowly, carefully, inching them down the page, sentence by sentence, until the words run out. Articles people can’t stop reading.

Joe Sugarman wrote articles like this. In fact, he was behind some of the most addictive and profitable articles ever created. Except he called them “print ads.”

Meet Joe.

In 1986, Joe Sugarman, a direct response copywriter, wrote a print ad for BluBlocker Sunglasses. The ad helped an iconic brand take root. It also made him rich:

 

How to write addictive articles

He distributed his ad the old-fashioned way, in the mail, asking readers to call in with their credit cards. The response was enormous. The glasses sold out in a day. And he did this again and again with an assortment of products: calculators and speakers, smoke detectors and thermostats, even jets and mansions.

His success stemmed from his ability to keep people reading.

Sugarman knew that prospects who finished an ad were far more likely to buy the product than those who only read the beginning. So he used every engagement tactic he knew to keep people glued to the page, addicted.

How to Write Addictive Articles

Towards the end of his career, Sugarman started divulging his copywriting secrets in expensive seminars. To communicate his vast knowledge, he organized it into axioms.

Some of his axioms are philosophical truths, intended to help business owners arrive at a unique selling angle:

  • “Never sell a product or service. Always sell a concept.”
  • “Selling a cure is a lot easier than selling a preventative.”
  • “When trying to solve problems, don’t assume constraints that aren’t really there.”

Others are more practical tips, intended to help copywriters keep readers engaged throughout the entire ad. I’ve transcribed these engagement tips below, along with some context that’ll help you apply Sugarman’s proven wisdom to your next article.

1) “The sole purpose of the first sentence in an advertisement is to get you to read the second sentence.”

The Law of Inertia also applies to copy. Conventional wisdom says that the more time you spend reading something, anything, the more likely you are to finish it. An engaged reader is like a train, hard to stop.

But trains are also slow to start, meaning the copy has to create a big upfront push.

Your first sentence is your article’s most important. If it fails to engage the reader, then you’ve lost everything that matters.

TAKEAWAY: Addictive articles open with a compelling sentence.

How to Craft Your First Sentence

Your article’s first sentence doesn’t need to have anything to do with the topic. It only needs to capture attention, like a gunshot. To do so, make your opening sentence:

  • Brief: “If you look at many of my ads, you’ll notice that all of my first sentences are so short they almost aren’t sentences,” writes Sugarman. “No long multisyllabic words, either. Keep it short, sweet and almost incomplete so that the reader has to read the next sentence.
  • Spoken: Dialogue implies present action, which is compelling.
  • Coy, obscure, or unsettling: If your first line draws a question, incites curiosity, or creeps out the reader, there’s a good chance he or she will move on to the next line.

2) “Every communication should be a personal one, from the writer to the recipient, regardless of the medium used.”

Why should something written for the masses read like a personal message? Because people crave connection. It’s a basic human need, even in writing. Readers want to feel like they know the person behind the words.

Personal copy tears down barriers, giving an individual reader the impression that the article was written solely for her consumption, her benefit, which is engaging on its face.

TAKEAWAY: Addictive articles sound conversational, like an email from a friend.

How to Write Conversationally

Here’s some practical advice:

  • Use active voice because it’s easy to read.
  • Use white space because it commands the reader’s attention.
  • Use contractions because they make copy sound informal, light.
  • Use simple words because nobody is impressed by your vocabulary.
  • Use second person because you want to make the reader feel included.

Also, when writing an article, don’t visualize your audience as a nondescript crowd of people. Instead, when you write, imagine a single person in that crowd, your Ideal Reader. Give her a name, an age, and an occupation. Give her eyes, a nose, and hair. Maybe she looks like someone you know and care about? Imagine her face as she reads your work.

Now write to her. She is the crowd.

As the saying goes, Never write for anyone, always write for someone.

3) “Get the reader to say yes and harmonize with your accurate and truthful statements while reading your copy.”

As a teenager, I sold magazine subscriptions door-to-door. At first it was hard and I was unsuccessful. Then I picked up a trick. I started getting the prospect to agree with me:

“Good afternoon,” I said. “I’m Eddie. Nice day out, huh?”

“It is,” said the prospect. “How can I help you?”

“Of course,” I said. “Let me ask, do you read magazines?”

“Yes.”

“Have one in the house?”

“Sure, I do.”

“Did you, by chance, buy it off the shelf, individually?”

“I did, actually,” said the prospect.

“I bet it cost about six bucks, right?”

“Yeah.”

“Well I can sell you TWELVE issues of the same magazine for less than twenty bucks,” I said. “If you sign right now, I’ll throw in a free tote bag so you can bring all your magazines to the beach.” Then I’d smile.

Sure, lots of people still declined: “No thanks, kid.”

But lots of people also smiled back and took my pen: “Hell, why not? If I don’t I’ll end up spending full price on the next issue!”

This technique is called harmonizing. It warms the prospect up, getting him or her in the mood to buy. It’s a manufactured feeling — and it works as well on the page as it does in person. In other words, harmonizing with your readers will warm them up, getting them in the mood to read.

TAKEAWAY: Addictive articles keep readers nodding.

How to Keep Readers Harmonized with Your Message

People nod at statements they perceive to be:

  • True: something accurate, like a fact.
  • Interesting: something captivating, like a story.
  • Informative: something valuable, like instructions.

That said, the better you understand your Ideal Reader, the easier it is to harmonize her with honest, interesting, or informative copy. So do your research. Know your audience like you know yourself.

4) “Keep the copy interesting and the reader interested through the power of curiosity.”

Most copy goes through ebbs and flows of engagement. Some parts you can’t read fast enough while others slow you down to a crawl. This is normal. Even so, it’s why so many people abandon what they’re reading. The thrill dissipates and they get bored.

Boredom kills copy. But that’s OK because there’s an antidote: curiosity. The trick is knowing how to plant it …

TAKEAWAY: Addictive articles use ‘seeds of curiosity.’

How to Plant These Seeds

“One way to increase readership is by applying a theory I call ‘seeds of curiosity,’” writes Sugarman. “It goes like this. At the end of a paragraph, I will often put a very short sentence that offers some reason for the reader to read the next paragraph.”

For example:

  • “So read on …”
  • “Let me explain …”
  • “But there’s more …”
  • “But I didn’t stop there …”
  • “Now here comes the good part …”

These phrases nudge the reader forward, subconsciously, through the sludge. It’s a neat trick, but nothing drives engagement like this next concept …

5) “The ideas presented in your copy should flow in a logical fashion, anticipating your prospect’s questions and answering them as if the questions were asked face-to-face.”

While direct response copywriters can sell many people at once, they can’t always be there to answer questions. When you’re face-to-face or on the phone, you can field questions as they come up. That’s an advantage salespeople have over copywriters.

“Since we copywriters do not have the benefit of having the prospect in front of us to ask the questions,” writes Sugarman, “we must craft our ads in such a manner that they literally lead our prospects to ask the question we want to answer.”

TAKEAWAY: Addictive articles stay a step ahead of the audience.

How to Anticipate What Your Readers are Thinking

This process breaks down into two steps:

  1. Write your article’s headline.
  2. Based on the headline, anticipate and answer your Ideal Reader’s questions.

Let’s use this article as an example:

  1. Headline: How to Write Addictive Articles
  2. Q1: “Sounds up my alley, but do I really want to read this whole thing?”
    A1: “Maybe not this minute, but you should at some point.”Q2: “Why?”
    A2: “Because it’ll teach you how to write articles like Joe Sugarman.”Q3: “Joe who?”
    A3: “He’s one of the best direct response copywriters ever.”Q4: “Oh yeh? What makes him so good?”
    A4: “Well, he’s got these axioms …”

Sound familiar? This process will help you develop your article’s outline, too.

6) “In the editing process, you refine your copy to express exactly what you want to express with the fewest words.”

I spent a long time editing this piece. In fact, you wouldn’t believe how much time I invested in its post-production. But I did, in part because I like the work. I like tinkering with the words, cutting and shifting them, experimenting until the language clicks. I get lost in it, but I digress.

The real value of editing is evident in the final product: a clear, concise, and hopefully, addictive article for the reader.

“This axiom holds one of the most valuable secrets to effective and persuasive copy,” writes Sugarman, “for it is in the editing process that you turn that raw emotional outpouring of thoughts and ideas into a polished, harmonious, resonant tuning fork that will vibrate perfectly with your prospect.”

TAKEAWAY: Addictive articles are concise.

How to Trim the Fat

Here’s a quick blurb about the benefits of shorter copy:

The truth is that in copywriting, less is more. Why? Think of it this way: copy with fewer words will get read more because the length is less intimidating to readers. It also enables readers to finish the copy much faster.

Now here’s that same message, trimmed up:

In copywriting, less is more. Not only is shorter copy less intimidating, but readers will finish it faster, too.

Same message, half the words. Here’s how I did it:

  • By combining sentences: you can save a few words this way.
  • By removing needless words: you can omit most of the adverbs.
  • By seeking out “that” instances: you can often omit everything up to and including the word “that” in the beginning of a sentence.

Now imagine if you halved the word count of an entire article: same message, delivered twice as fast. Now that’s valuable to both the reader and the author.

Here’s the Bottom Line

“Your reader should be so compelled to read your copy,” writes Sugarman, “that they cannot stop reading until they read all of it as if sliding down a slippery slide.”

If you read this article, you already know how to achieve this.

Now it’s a matter of practice, effort. Start soon.


This article by Eddie Shleyner was previously published on Hubspot.com

About the Author:

Eddie Shleyner is a direct response copywriter, content marketer, and the founder of VeryGoodCopy.com.


Featured Image Credits: Pixabay