All companies use a form of content to increase their sales. Traditionally this has been done via advertising, leaflets, and business cards among others but for an online business, it’s different. You have multiple ways to connect with customers and you need to know how to maximize your content.
Here we’ll talk about how you can use content to increase online sales and what steps you need to take. Let’s get started!
High-quality content
Whether it is a video, image, or blog, you need to give potential customers something of value. You can make infographics with Canva, which is a great way to showcase what you’re selling.
You may have an amazing product but if your content is poor then you won’t get the sales you want. There’s no point in doing content for the sake of adding content. Yes, you want to be engaging often but if you do a low-energy video that is providing little value, people are going to turn it off.
It’s hard to stand out from the crowd but one way to do so is putting plenty of effort into whatever content you’re providing. This may be someone’s first impression of your business.
If the content is good, your following will grow and you’ll have more people enthused about your products. Being a good salesperson has a lot to do with passion, ensure that you’re putting plenty of passion into everything you do.
Be bold
The majority of people don’t like selling themselves. If you listen to a great salesperson, however, you’ll not only notice that they have a huge level of confidence in what they are selling but also in themselves.
You need to put yourself out there and don’t be shy about telling everyone how great your product is, this includes doing a form of content that may not be in your comfort zone. Many people simply rely on posts and images but that may not be enough.
Creating videos will enable a different type of engagement and allow you to showcase your product in a more personal way. With the likes of Animoto, it’s very easy to do. Even better than that is doing a live video as people will be curious as to what you’re saying.
Being bolder with your content will allow you to gain more engagement. This will help to increase your chances of getting the sales you need.
Make it personal
A great way to increase online sales is by getting people to invest in you as a person. We mentioned live videos and that’s a great place to start. You can also write a blog and share your journey and enthusiasm with whatever you’re selling.
You see this with many companies that put a name and a face to their brand. It allows for a personal connection that can make people more likely to buy from you. Adding a bit of personality to your online content can be a great way to increase online sales.
Become a strong brand
Whatever type of content you’re using, you want to develop a strong sense of brand throughout it all. Making a logo with Logo Creator is a great place to start as you need a strong image across all your platforms. Creating a strong brand means having logos, color schemes, and phrases that are unique to you.
Whether you are posting on Instagram or Facebook or creating a business card or leaflet, your message needs to remain the same. Having a strong brand means that people will become more aware of your business more quickly and this will lead to a bigger reputation and more sales.
Final thoughts
Using content to increase online sales requires time and effort. Focusing on quantity over quality is never a good idea and will be a waste of time. It’s always good to think ahead, think of new ways of engaging with your customers while also presenting a strong brand image.
As anything that had touched or been in contact with, the rise of technology changed or at least had a great impact on advertising. From the launch of e-mail, the boom of the Internet and social media, to the new channels that arrived and are changing every day, technology plays an enormous role in our business lives. A role that deserves to be acknowledged and appreciated.
Some of the most important ways in which technology has changed and impacted the advertising scene are:
1. The video and content video popularity
If 10-20 years ago it was all about the TV, with the internet and the rise of platforms like YouTube, Facebook, SnapChat , video advertising has become increasingly widespread and its content’s importance grew along with it. As people become accustomed to watching videos, static images such as traditional billboards can seem dull by comparison. People are also getting savvier and savvier and how what to expect and ask from the advertising they receive. Therefore, they are not waiting anymore, they are reacting, creating their own media and interacting with the existing one in new, innovative ways.
2. Videoblogging
It is not even about blogging anymore, but about video blogging and video bloggers taking control of social media and its endless opportunities offered. The speed with which the new, extremely performant smartphones, tablets, notebooks are launched helps the content and video creators be even better, faster, and smarter in their communication. The advertising campaigns are involving them more and more and making them part of the whole 360 communication, even stars for some of their campaigns targeting a younger audience. Therefore, instead of being only a one-dimensional flow of communication, the latest campaigns are showing all kinds of new smart and innovative approaches.
“For a time, the digital age meant that free advertising was everywhere. Social media channels, pioneered by Facebook, have brought back the idea of paying to play. In other words, you have to dedicate a small budget to reach people via social media. (…) The digital age has heralded an era where everyone can join the advertising dogfight. Yes, those with huge budgets still have an advantage, but it’s no longer the decisive advantage of before. Even the smallest companies have good reason to play,” wrote AJ Agrawal for Forbes.com.
Along with the rise of digital and mobile, channels such as print media and radio are decreasing in their audience and reach, being forced to think outside the box and find new ways to keep them from disappearing. Even TV is not the king anymore in some parts of the world, where digital investments are conquering the top spot.
4. Message personalization and new targeting tools
Nowadays, every client and consumer wants and demands to be touched by the advertising campaign, to feel like the messages are personalized for him/her, that they are addressing him/ her and him/ her problem and desire particularly. Something that due to the new technologies and the digital growth is becoming more and more possible.
Behavioral profiling has gone viral across the internet, enabling firms to reach users with specific messages based on their location, interests, browsing history, and demographic group. “Ads can now follow users from site to site: a customer who looks online for flights to Frankfurt will be inundated with German holiday offers. Conversant, a digital-marketing firm, uses an algorithm to deliver around 800,000 variations of an ad to its big clients’ prospective customers to make it as irresistible as possible. Kraft, a food company, monitors online opinions on its brands in an office which it calls <<the looking glass>>,” wrote Business Insider.
Moreover, in the classic advertising model, firms used to place ads with media that brought together the audiences they were after. They would go for business executives in the Wall Street Journal, for example, or youngsters on MTV. But now advertisers no longer have to rely on media as proxies for consumers, because they have more tools and data to target precisely the people they want to reach.
5. Programmatic is the new KING
Programmatic buying represents a new system for targeting consumers precisely and swiftly with online adverts or DOOH. Publishers, advertisers, and intermediaries can now bid for digital ads electronically and direct them to specific consumers as fast as they want to. Programmatic media buying allows the “owner/brand” to tailor a specific message and creative to the right person, at the right time in the right context – using audience insight from the brand (the customers you want to target) around the kind of audience they want to target. This methodology should deliver far more precision and personalization of messaging and media, resulting in more efficiently targeted campaigns, and less of the “spray and pray” methodology of digital advertising – which is less targeted and based on sheer volume (mainly of impressions).
We are committed to providing our readers with lots of free material, if you would like to buy us a coffee, a small crypto donation is much appreciated.
