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7 Best Restaurant Instagram Marketing Tips

7 Best Restaurant Instagram Marketing Tips

by Shristi Patni | Mar 3, 2022 | Restaurants & Fast Foods

Instagram is one of the social media applications that people use the most on their phones. At least 2.9 billion people use Instagram on a monthly basis. As a restaurateur, you need to know how you can use the app for your gains. Restaurant Instagram marketing isn’t difficult to understand. With some research and excellent photography skills, your restaurant will become the talk of the town.

Instagram had started out as a photo-sharing app. These days, you’ll find that many people share more videos and reels than photos. As a restaurant owner, you can do all of that. These features will give people the BTS to your cooking skills.

This app is a good opportunity to expand your food business over the world. It may sound illogical at first, but it’s true. When people see your videos trending on Instagram, you’ll find food lovers, travellers, and food bloggers would want to come to your restaurant and eat the meals made by you.

Thoughtfully curated restaurant Instagram marketing strategies will get your page trending in no time. You just have to be honest with your audience.

In today’s article, we share a few marketing tips that’ll make everyone remember your name and your restaurant.

 

7 Best Restaurant Instagram Marketing Tips

1. Run Contests

Contests will increase people’s interaction on your page. What you can do is, ask people to upload a picture of a dish from your restaurant. The first five people who get the most likes can be rewarded with gift coupons or discounts.

You can do a food-related quiz with three levels. You can reward the person who gets the most correct answers.

2. Interact with followers

You can ask your followers about their favorite dishes from your restaurant. You can ask them which type of wine they prefer through the Instagram story polls.

3. Share Videos and Stories

Don’t forget to make videos. Make loads of videos. It’s through videos that people will look at the art of making the perfect pasta. Moreover, interview the cook while making the videos. Ask them about the process, their favourite spices and toppings.

4. Click Pictures

Of course, you’ve to click pictures of your food. But know your angles too. Food photos come out perfectly with proper lighting and camera angles. The photo can be clean and complete, or it can be messy and imperfect. There are no rules here.

5. Write Creative Captions

“Will you be the pineapple to my pizza? People don’t get us, but as long as we love each other, we’ll be fine.”

Don’t write simple captions. You’re looking for the “Aww” and “Haha” reactions and not the uninterested sighs.

6. Use Hashtags

#foodlovers #foodforever #pizzapizza

Do your hashtag research. When you use hashtags that have a higher number of posts on them, there are chances that your posts will trend.

7. Collab With Food Bloggers

Influencers or food bloggers have a huge fan base. Collaborating with famous food bloggers will get more attention to your content. Moreover, food bloggers can give you many helpful tricks on restaurant Instagram marketing.

 

The Takeaway

Restaurant Instagram marketing is an effective marketing technique to attract more people to your restaurant. Instagram has many active users, and many of these users are always looking at food videos and pictures.

By making a business account for your restaurant’s page, you’ll give people an insight into what really goes down in your restaurant. Many people are curious to know what is the inspiration behind a dish or a dessert. Through Instagram, you can be transparent and tell the world what really inspired you to cook that meal or what made you pick up the first knife and slice the first potato.

Be sure that you’re being authentic with the content you post on your page. Keep engaging with your followers by doing content and asking them questions. Use videos as a way to let the followers know how a meal is prepared.

You don’t need to be an expert to know restaurant Instagram marketing tips. Any person with the basic knowledge of Instagram and its algorithm can use its tools can excel at it. It is important to impresses both, your followers and the Instagram algorithm.

Restauranta Instagram Marketing Tips

Featured Image Credits: Unsplash

About the Author

Shristi Patni

Shristi Patni

Content Writer

Shristi is a content writer and owner of F and B Recipes and Snazzy Women. When not writing, she can be found reading or trying new recipes.

3 Places to Update Your Online Marketing

3 Places to Update Your Online Marketing

by Awesome Author | May 28, 2020 | Marketing & Sales

All of us in the events industry is seeing some stormy skies at the moment. Some have already felt the stinging rain of canceled events or missed payments, and the rest of us are waiting apprehensively, sure that a flood is headed our way. It’s in these unsure, stormy days when it’s wise to do everything we can to prepare for when there’s sunshine again. This is when systematizing your online marketing can be absolutely crucial to both making it through the storm in one piece, and also in thriving once we’re back in the metaphorical sunny days.

Every company’s marketing strategies are unique, but I’d imagine most will center around three primary outlets: Facebook/Instagram, your own blog, and Pinterest.

Facebook/Instagram

Conveniently positioned as “Everyone’s Favorite Quarantine Pastime,” Facebook and Instagram are a fantastic way to market your business broadly, and to encourage word-of-mouth sharing among your friends, your clients, and all their friends. Since pretty much no one is shooting right now, you may decide it’s a good idea to work through your back-catalog and highlight some favorite events or shoots from past years.

Showcasing past work has the double-benefit of:

  1. showing off your unique skill and artistry, and
  2. reminding people *just* how long it’s been since they had their photo taken.

Planting these seeds early and semi-often can help your business pick back up when all this is over, and might even give you the opportunity to pre-sell sessions or events and keep the income flowing in the meantime.

The best part is that you can do this for free, avoiding Facebook’s frustrating and confusing advertising metrics, and keeping your cash in your pocket. Facebook’s algorithm rewards photos that are easy to share and are widely embraced. That means that if your photos are beautiful and aren’t uploaded at too large a file size, Facebook will put them in front of more people. Additionally, the more engagement your photos get, the more people Facebook will show them to. So encourage likes, comments, and conversation, and be sure and put yourself in the middle of that to spur on further engagement.

BlogStomp can help you prepare your images for Facebook by sizing them perfectly and adding a logo/website watermark to ensure your friends’ friends’ friends can easily find where and how to get a hold of you to book their own session.

BlogStomp

Preparing Facebook images in BlogStomp

Your blog

Where Facebook and Instagram have the advantage of the breadth of reach, your own blog has the advantage of depth. No other place on the internet is a stronger resource for seeing the full catalog of your photography work than your blog, so making sure it looks the way you want it to, showing off the best of the best of your work, is paramount.

While you have a bit of downtime, use it to go back through your blog — publish any not-yet-blogged shoots you want to show off, revise or re-dress any older posts that need a freshening up, and thoroughly examine the look and feel of your blog, ensuring that your site visitors don’t get bogged down or confused by any elements that can be removed.

While you’re at it, give a thought to your SEO. Consider which keywords you’re including in each post, and check for readability and flow. You might even want to revise older posts, as your business direction may have shifted over the years.

BlogStomp makes it easy to maximize your SEO with custom file names, and you can include alt tags and title tags when you publish directly to your WordPress blog.

Pinterest

So we know that Facebook and Instagram have their strengths in “word of mouth” online marketing (tag your friends, their friends see it, they send it to their friends, etc.) and your blog has the depth of SEO pull and evergreen content.  Where Pinterest shines is in what we call “Stranger Sharing.”

Pinterest doesn’t rely on personal connections to serve up your content to people. If they get to pinterest.com and search “Springtime Farm Wedding” and you’ve got images on Pinterest with the phrase “Springtime Farm Wedding” in the description, they’ll see it. They may see it and like it. They may even see it and fall in love with your photographic style. There’s even a chance they’ll want to see more of your work.

Make it easy for them to find you by watermarking your images, being intentional about tags and keywords, and including your website URL in your descriptions and file names.

BlogStomp is essential in this online marketing process, too. You can create a style for Pinterest that is set to the width you want to share, then assemble unique collages sure to attract the right kind of attention to your website.  Potential clients will do their part and search up the stuff they want to see, and BlogStomp will have done its part to help make sure they see your images first.

Blogstomp

Create Pinterest collages in BlogStomp

And since many current blog themes allow you to activate a “Pin It” button on your blog images, using BlogStomp to rename each image or collage in a way that points people back to your website is invaluable when others share your work on Pinterest and forget to credit you in their comments.

Let’s get started

Ugh, sheesh — all of this sounds like just a TON of work.

Well, it sort of is. On the one hand, yeah, it’s a lot to get done. But on the other hand, what else have you got going on right now?  : )

While it can feel like a lot to do, BlogStomp makes it easy (and, dare I say, fun?) to get it done. Let’s admit it — none of us got into photography because we wanted to spend endless hours in front of a computer working on our online marketing. These days, we all have a stronger relationship with our mouse and keyboard than we do with our camera. I honestly don’t know if the biggest threat to one’s photography career is creative burnout or carpal tunnel syndrome!

But BlogStomp is your way around all of that. For over ten years BlogStomp has helped tens of thousands of photographers around the world to prepare their images and marketing pieces. It is built to execute many tasks quickly and easily, and then to get out of your way.

The original article by Chip Gillespie was originally published at Honeybook.com

About the Author:

Chip Gillespie

One of StompSoftware’s original founders and a Houston-based wedding photographer, Chip is the ultimate all-rounder helping to drive the development, user experience, online marketing and support of the business. He’s our man on the ground in our biggest market, and he wears one helluva mustache.

Featured Image Credits: Pixabay