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Internet Marketing – The Ultimate Guide

Internet Marketing – The Ultimate Guide

Since the 21st century is reckoned as the information age for numerous reasons, the internet is one of the advancements that have triggered and anticipated what’s to come. Going by statistics, more than 4.6 billion people worldwide utilize internet resources as of 2021. And, when it comes to marketing, it has always been surrounded by things like reaching customers wherever they are. Talk about TV commercials, billboards, and print advertisements, all attempt to perform just that.

Moving on, the internet also offers distinctive advantages other traditional mediums can’t. Internet marketing is also one of the tools that can provide the scope of reach, the opportunity to build relationships with customers and potentials, and an option to personalize content, being a few. However, the entire internet activity can be overwhelming and all-encompassing with recipes and videos coupled with loads of news articles and sites. So, when you get caught in crowded internet spaces, how’re you going to determine your target audience. Well, the answer to your question relies on the objectification itself – internet marketing.

Internet Marketing Solutions

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The purpose of internet marketing leverages several digital channels, including social media, email, search engines, and websites, to target and reach a suitable audience. Unlike traditional advertising systems, such as print, internet marketing encourages unhindered and 2-way conversations between customers and businesses.

What’s the role of internet marketing?

If you place it in simple words, internet marketing can help a business attract, reach, and convert online audiences. So, before wasting any time, let’s dive into integral pointers.

1. Internet Marketing for New Customers

An individual can use the resources of internet marketing to reach new clientele. In order to perform this, you might have to focus on search engines, web designs, and paid social media advertisements. Paid advertisements can allow your brand to reach more demographical limits and internet users while establishing your brand.

2. Internet Marketing for Brand Loyalists

If you didn’t know, internet marketing is more than attracting new users. In addition, it’s integral when it comes to maintaining and sustaining a long-term and new customer base. Here, you may be required to utilize blogging, email, and social media tactics to cultivate a strong online community, enhance brand awareness, and retain customer loyalty.

3. Internet Marketing vs. Content Marketing

Internet Marketing vs. Content Marketing

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Internet marketing and content marketing are highly similar methods utilized to attract prospects and lead to your website. However, there are a few differences between the two. While content marketing happens to live under the walls of internet/online marketing, implying that they are broader, and content marketing strategy is just a single process within the entire bunch.

Internet Marketing Strategies

  • Optimize Your Website for Search Engines
  • Design User-friendly Websites
  • Write An Online Press Release
  • Utilize Opt-in Email Campaigns or Email Marketing
  • Develop Social Media Campaigns and Contests
  • Create and Develop a Blog
  • Optimize Your Website for Optimum Conversions
  • Leverage PPC Advertising
  • Locate Influencers to Work With The Brand
  • Post Videos on Social Networks Like YouTube or Other Channels
  • Create a Facebook Group

There’s one thing that an individual needs to understand. If you’re new to internet marketing methods, don’t fret or lose hope. You can always get in touch with people who know their way around and help you simultaneously.

How to Do Online Marketing

  • Create a user-friendly and mobile-optimized site.
  • Select suitable keywords and optimize your website for search results.
  • Conduct several email marketing campaigns.
  • Publish regular blog posts.
  • Publish numerous online press releases for maximum reach.
  • Encourage conversation on your social media accounts.
  • Leverage PPC advertising for competitive keyword results.
  • Cultivate and run paid social media campaigns.
  • Locate and work with micro-influencers to target and reach new potential audiences.
  • Post videos on your YouTube channel or other social platforms.

Top Online Marketing Tools

  • Buzzsumo
  • HubSpot
  • GTmetrix
  • Ahrefs
  • Canva
  • SocialRank
  • Buffer
  • Facebook Insights
  • Crazy Egg
  • TweetReach
  • Trello
  • Google Keywords Planner

Online Marketing

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While some tools are free, many others can comprise paid premiums. So, if you have a budget for internet marketing, look for the right tools and utilize every feature they have. In addition, it would be best if you could watch a handful of tutorials to understand each tool. Not only does it help in the long run, but it also allows you to add to your comprehensive set of skills.

Final Thoughts

In the end, if you have optimum and effective online marketing strategies and tools, you will be better off by yourself. But, first and foremost, you would want all the online content to add much-needed worth and usefulness to your clients’ lives. Consequently, this is one of the only ways you can target people and build profound relationships with them in the long run. Having said that, the internet might appear to be complex at first, but after you have the hang of it, it can effectively streamline your marketing approaches and strategies.


Featured Image Credits: Pixabay

Small Business Marketing Tips

Small Business Marketing Tips

As a small business owner, the one thing you probably lack is a large marketing budget, which is more than reasonable when considering that there are a hundred different things that require your full attention and resources.

This is why you should do your best to exhaust every other alternative before opting for a mainstream marketing strategy that will continuously take a large part of your earnings for very little in return. What we will be discussing today are some extremely cost-effective alternatives that can hopefully show how to get and then maintain a loyal following without spending thousands of dollars.

Most of these are Small Business Marketing Tips but they will work for all others as well.

Search Engine Optimization

I’m sure you have probably heard about SEO optimization in every other article as well, but there is a good reason for that. Search Engine Optimization, as the name suggests, will make sure that your websites, pages, blogs, and posts are discovered faster in search engines like google and Bing’s search results and hopefully shown at or near the top of the page.

The higher their ranking, the more chances of them being discovered by more and more people and in return, further increasing their own position and page authority. So you can imagine why it is stressed so much by industry specialists. Not to mention it doesn’t have to cost anything and can be done relatively quickly if you don’t mind learning a few new things.

The basis of SEO is pretty simple. The first thing you have to do is make sure your website is using all the necessary tools. If it’s built on something like WordPress or Wix then you have the option to use SEO plugins without any additional cost. These plugins will take care of all the basic stuff like creating sitemaps and optimizing formats and guide you with the rest of the process as much as possible.

Then come all your other social media pages. Whether you use Facebook, Instagram, Twitter, or any of the others, SEO can be done in every single one of them.

For Instagram, you can start by using Hashtags. They connect all of your posts together, making it easier to share and be discovered by others even if by accident. Another option is by optimizing the descriptions of images to be as accurate and inclusive as possible of every subject matter. This way the chances of them being discovered through google image search increase by leaps and bounds.

All public Facebook groups, pages, and posts can be shown as a result of Google searches so it’s a good idea to use the same SEO techniques you would for your official website. The content length doesn’t matter as long as it is SEO-friendly.

Use Social Media to its Fullest Extent

If you haven’t done so already, get on every social media platform you can. But before you do so, it’s best if you understand which platform is most likely to have your target audience.

Let’s take Facebook for example. A car mechanic will surely see more visits and clicks on a platform like Facebook where there are people from every walk of life. But doing the same on Instagram or Snapchat won’t net you the same result as the majority of the users are young teens that either just don’t own a car or simply aren’t interested in seeing anything related to your business.

That’s why although it’s a good idea to be present on every platform, focusing the majority of your efforts on one platform that is going to be most beneficial and responsive to your efforts is the better option.

Customer Engagement

For all businesses, whether they are large corporations or up-and-coming businesses, customer engagement is the solution to most of your problems. It’s anywhere from 5 to 20 times more expensive to acquire new clients than it is to keep old ones. That’s why focusing efforts to retain clients by increasing customer engagement through any number of techniques is advised at every stage.

Post interesting content on your social media pages that are connected to your field. If you have the time to spare or the resources to hire someone, start a blog and post regularly. It doesn’t have to be too often at the start and you can go slow, but pick up the pace as you get used to it and set yourself apart from the competition by showcasing your own set of unique skills through different methods.

Talk about topics that interest you or you know about. Give advice or ask for it from the experts and continue developing your brand through it.

Contests

Online contests are a great way to boost your following without opting for paid advertisements. You will have to fork out a bit for the final prize but that’s still cheaper than buying clicks and views.

There is no need to use something expensive as the final prize and instead opt for a trendy item or even something you make yourself, i.e., your product or service is a great idea. Going by the previous example of a car mechanic, the final prize can be something along the lines of a full tune-up or service for the winner’s vehicle.

This not only directly promotes your own product/service but also saves you from spending on another item. It’s basically free publicity. If you’re not sure how to get started, RaffleCopter is a great little service that takes care of the entire process and even has the option to share it on all your social media platforms.

Create Partnerships

No one can do everything by themselves. Sooner or later you will need help and teaming up with another business that is in the same field can help create a symbiotic relationship where both parties benefit greatly.

Creating strategic partnerships has many advantages while doesn’t require as much work on your part. Your business is able to receive twice as much notice and partnering with an industry-relevant business will also introduce you to an entirely new audience that is looking for something in your area of specialties.

Continuing from the previous example once again, a car mechanic can partner with a car dealership and have access to an exclusive audience that would usually be out of reach. And you can even go a step further and give discounts or offer special pricing to the customers that are referred to you by the partner.

Referral Programs

Speaking of referral programs, they should not only be limited to your partnerships. Under normal circumstances even if customers like what you have to offer, they still wouldn’t just refer your services without a reason. So why not give them one?

You have a lot of freedom when it comes to designing referral programs but the one thing that should be kept in mind is the reward. It has to be enticing enough for your customers to consider referring new clients but not too enticing that they should start a campaign of their own and refer every random person. What you’re looking for is someone that will stick even after the initial purchase.

And studies have shown that referred customers have much higher brand loyalty from the get-go and larger profit margins without much work from your side. And not only this, but it would also increase the loyalty of your existing customers once they have a more vested interest in your brand.

Plus with the dozens of different software out there that are designed for the sole purpose of setting up and maintaining such referral programs, there really is no reason for you to not at least try it out.

Paid Search Discovery/advertising

After exhausting all other methods you can finally focus on some cost-effective advertising alternatives to the more mainstream strategies. Although they won’t be free, it still shouldn’t break your bank any time soon.

All major platforms offer a few deals for smaller businesses. They give you the option to target a specific demographic and you won’t be charged unless someone clicks on the advertisement. Google and Facebook are way ahead of the competition in this area as they have developed specialized algorithms that use the entirety of their massive databases and search for individuals that are looking for your exact products.

This way you won’t simply get random clicks but only actual leads that have a very high chance of making a purchase will be redirected to your business. It’s one of the best ways to get a good return on investment, other than text-based marketing of course.

SMS Marketing

If you’re like me and knew nothing about text marketing until recently, then you’re in for a pleasant surprise. In the last few years, there have been a lot of new and old marketing strategies that have seen a sudden boost in popularity, and SMS marketing is one of the older ones. It has been around for a couple of decades now but only now has it really caught on, especially with the smaller to medium-sized business market for the following few reasons:

The Cheaper Alternative

Unlike what you might think, text-based marketing programs are some of the cheapest alternatives around. They barely cost anything to get started and are perfect for those business owners that want to get their money’s worth without spending thousands of dollars.

The distance between the sender and the receiver doesn’t matter at all. You have the option to send mass text messages to an entire demographic at an extremely affordable rate.

Bigger Reach

Even with today’s technological advancements, there are still a lot of places that either don’t have internet service or it is so bad that barely anyone uses it. Whereas everyone has a cell phone or two in their pockets at all times no matter the social or financial status. From kids as young as ten to retirees, text marketing has the most varied demographic and the widest reach out of all marketing methods.

Flexible

If you have ever opted for a mainstream marketing strategy then you should know the legal implications that come with it. With binding contracts, you basically have no freedom to speak off and are stuck in a relationship whether you like it or not.

But most SMS marketing methods, especially the ones being offered by industry leaders like Express Text are so versatile in their offerings that you won’t even have to sign anything to get started. The process is extremely simple and easy, which only requires you to choose from one of the provided packages. After that, you can simply enter the names and numbers of your contracts and be on your merry way.

Control

You as the client have complete control with regards to the contents of the text messages. If you want to share links to your social media profiles within the messages then there are tools in place that will not only you to do so, but do it right. They will give detailed data about the people that clicked on the links that can be then used to further refine your marketing efforts.

If you want to share details about one of the other marketing methods you are free to do so. The content of each and every text message can be changed at a moment’s notice, add to it or replace the content entirely and go with something completely different. You have complete freedom.

Conclusion

We can give you as small business marketing tips as you want, but in the end, the only thing that matters is what is best for your business. Do you want to try some free tricks to boost your following or go for a definite win?

With some of the highest ROI’s in the entire marketing industry, SMS marketing is the best option for all new businesses that are still figuring things out for themselves and their respective customers. Its plethora of features eclipses anything that the other marketing can throw out.

More Marketing Ideas


The original article by Ashish Patel was published at Expresstext.net


Featured Image Credits: Pixabay

 

How to Market Your Website with Twitter

How to Market Your Website with Twitter

About Twitter

Are you a webmaster? If so, your website should generate income for you. Whether you sell a product, a service, or generate income through the use of affiliate links, internet marketing is important to your success. A successful internet marketing campaign will generate website traffic, as well as income, and using a platform such as Twitter will increase your chances of a successful campaign.

In terms of internet marketing, there are many ways to market your website. In fact, you may be overwhelmed with your options. To get started, you may start with the most recommended approaches. These include submitting articles to article directories with bank links attached, purchasing advertisements on popular websites, exchanging banners with other webmasters, and learning search engine optimization. Yes, these steps are important, but there are benefits to thinking outside of the box. When you do, you will find Twitter.

Twitter is a social networking micro-blog. At first glance, Twitter looks like it can be fun, but also distracting. Yes, it can be, but it all depends on how you use the service. If you aren’t already a member, register for a free account. Choose a username, password, and provide your email address. The next step involves developing a list of contacts. These are individuals whose updates and Tweets you will receive and follow. Look for others to do the same for you.

To make contact with other Twitter members, you can search based on an email address, name, and location. If you belong to an online community, ask for Twitter exchanges. This is ideal if members are your targeted market. For example, does your website share work-at-home opportunities? If so, post Twitter link exchanges on work-at-home-related message boards. These individuals will benefit from clicking your links and visiting your website. The more contacts you make on Twitter, the easier it is to market your site.

Twitter

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How it Works

Once you have developed a following on Twitter, you can start marketing your website. This is also where you can make costly mistakes. Twitter, as previously stated, is a social networking website. For that reason, avoid spammy advertisements. Instead, be clever and social about it. A great introductory post is “Thanks for following me on Twitter. I just finished updating my website, tell me what you think.” First, this offers a personal introduction. Next, it accomplishes the goal of increasing page views.

When you receive followers on Twitter, you are encouraged to return the favor. This is not required, but it can work to your advantage. You will receive Tweets or updates from other members. These updates may include daily updates on activities, but questions are commonly asked. Does someone on your follow list complain about the long drive to work? If you run a work-at-home website, respond with an @reply. Your message could say “Yes, I remember those days. I am glad I now work from home. Did you know that you could too?” and provide a link.

In addition to responding to @replies from those you follow, visit Search.Twitter.com. Messages that are public will be displayed. In keeping with working from home, use targeted keywords, such as work from home, employment, and online jobs. Remember, be sure to include a personal message, but always include a link to your website. In addition to just answering a question, become a follower of the other member.

As for why you should cleverly market your website, it has to do with personalization. In the above-mentioned example, you provided a link to your website, but you also provided a personal message. This shows that you are truly reading Tweets and not using Twitter for the sole purpose of advertising. When consumers feel used, they are likely to turn away. If you notice your followers on Twitter decreasing in numbers, it may be because your messages sound like spam.

In short, Twitter has the potential to be an amazing internet marketing tool but use it wisely. Including a quick personal message with @replies and cleverly incorporating your website link into your Tweets is the perfect way to advertise your website, as it is an advertisement in disguise.

 

 

Social Media Intelligence

Social Media Intelligence

Social media has the potential to become the largest source of online traffic for any company. That distinction is now claimed by search engines.

While search engines do have a wider footprint and record more activity than social media, the ability of companies to reach out to their target audience and in person is what makes social media special.

You can target profiles and hence generate quality traffic from social media platforms.

Search engines have very little to offer to companies that don’t manage to get their websites ranking on the first page of search results. Social media too has its share of challenges but those are a little less overwhelming.

The odds are a bit more manageable compared to organic search engine optimization. There are more than two billion people on social media. There are dozens of social media platforms. How you strategize your social media outreach will determine the traffic.

Social Media

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Here are ten tips to get traffic from social media platforms.

  1. Know what to post. It is no secret that you need to come up with engaging content to intrigue your followers and the larger target audience so they check out the links or information and get redirected to your website. Normal posts, shares, and tweets, or images and videos will be of little help unless there is a content development and management strategy. The content can be anything from an article to an info-graphic, an image to a video.

You could share short or long content, in snippets or as a larger report hosted on your website. You could publish content directly as pages on sites like Facebook and Twitter.

Whatever you choose to share must be relevant for your audience. For instance, very few teenagers would want to read a three-thousand-word post. Very few professionals will have the time to check out a five-minute video. You need to know how much time your target audience will be willing to give you, what format they would prefer to access and what kind of information they are looking for. Develop the content accordingly.

  1. Interactive content works better than one-way communiqués. Polls, quizzes, surveys, contests, and any kind of Q&A or inviting feedback will open up a channel of communication. Social media works best when there is two-way communication and in real-time. Twitter and Facebook have become phenomenally popular because of this reason.

Companies are using these mediums to engage with their audience live. When you are done with polls, quizzes, surveys, contests and feedback generation or addressing grievances, you should focus on content that will initiate a discussion. Contents that encourage or invite comments, where people have something to say will always score better than just close-ended informative content. The purpose is not just to share some helpful information but to get the reader to check out the website. Only that will generate traffic for you.

  1. Once you know what to post, you should know when and where to post it. There are specific times when people of specific profiles come online and check their timelines.

Students wouldn’t be online when they are supposed to be at school. Professionals will not check the posts from brands they follow when they are in the midst of their first meeting or the end-of-day session at work. Homemakers will rarely be online when they are cooking breakfast, lunch, or dinner, doing chores or when they need to get groceries. Likewise, every social media platform has its periods of peak and off-peak activities.

Find out when your target audience is live or active and on which social media platform. Share your content when your target audience is online and has the time to check out your posts.

  1. You can post your content at the best possible time after due research and even then, your traction could be limited. Be sure that your competitors will also do their homework and post at the same time. Hence, you would need to repost your content. If you repost frequently then you would just be spamming your audience. Time, you repost smartly and offer something new every time. Do not just share or re-tweet. Add a new fact or highlight something new from the post as you repost it or share it. This will keep the same post interesting and you can avert being deemed a spammer.

  1. You must become an influencer or you should use influencers. Associate with influencers on specific social media platforms who are followed by many and whose opinions are trusted by many. If these influencers endorse your posts or share your content, then you can be sure of having a windfall gain in traffic.

Some influencers offer their endorsement for a fee. You could try this route. You can also go for organic endorsements. In due time, your social media presence must command the influence to form and shape opinions.

  1. Try to trend your content. You can use hashtags for easy indexing of content and also entice more people to check out the piece. You can sponsor a post or some content to pop up on timelines of people who don’t follow you. A trending topic will always have a larger outreach and you would witness a spike in your website traffic. Social media is all about expansive outreach and that is what you must focus on.

  1. Always work on the credibility of your brand. Your social media presence should be impeccably trustworthy. Spamming, sharing poor quality content, or generating interest and then failing to satiate the needs of the target audience will erode the trust of the people and that can be hard to regain.

Trusted brands will always have more people willingly checking out the links or contents. Others will be shrugged off by the same people who still follow those handles or profiles.

  1. Promotion or an amazing offer is the best way to generate substantial traffic immediately. However, it cannot be misplaced, mistimed, or poorly targeted. Do not put forth a discount for those who wouldn’t be in a position to purchase.

Do not come up with an offer that may look great on paper but doesn’t really help in reality. Do not promote everything but your bestsellers. Many companies commit this mistake of trying to prop up products that people don’t necessarily want at this time or the offers are not enticing enough. Go all out with your promotions if you want an exponential spike in traffic.

  1. Consider social media automation. Automate daily posts, use software to track the traffic generated from social media, use analyses to study the outreach and the impact of every post, have auto follow-ups for any activity originating from social media such as a redirected user signing up for newsletters or making an inquiry.

These are some ways to make social media marketing more efficient, punctual, and organized.

  1. Finally, combine social media marketing with email marketing, search engine optimization, pay-per-click advertising, and other outreach programs for an optimum impact.

Often, the first communication doesn’t generate traffic or any traction, the second or the third point of contact does and they don’t have to be through the same medium