In the modern age, photos and videos have become two of the integral parts of social media platforms. With current algorithms, even a mere quality upgrade can affect the post’s reach. And, we’re not talking about how the photographer captured the moment. Instead, the focus is on how the editing work has been done to transform a raw capture into an astonishing one. It’s no surprise that quality captures are the essential pieces of an Instagram strategy. Fortunately, one does not have to be a pro at photography to produce astounding images for your Instagram channel.
All you require is a smartphone camera and a few hands-on editing tools. And, with little practice, you can hone the skill of making it look welcoming. This blog will guide you through essential photo editing steps to grow and establish your brand aesthetics and audience. So, what are you waiting for? Save a couple of pictures and follow this guide to learn something more than editing. Here we go!
1. Begin with a quality shot
The conclusive shortcut to developing a fantastic Insta post is beginning with quality pictures. Try to shoot in natural daylight and take a handful of snaps. That is because you will have various options to select from. If you have stock photos, a lot can be done on that as well. All you need is a scope to work through editing. In the end, experts recommend starting with pictures that are ideal for Instagram. If the image is too small, it may have grains and become blurry for every viewer.
2. Choose your filter
When it comes to filters, it mainly depends on individuals. Just like ice-cream flavors, multiple people may have numerous choices. According to one of the studies, the most suitable Instagram filter is Clarendon. This filter offers highlighting effects and brightening that can flatter most images. Furthermore, you can adjust the filter intensity by tapping it the second time and then adjusting its sliding scale from 0-100 (no effect-full effect).
Once you have administered your favorite filter, utilize it on all the posts and establish an aesthetic feel for all your feeds. In such a way, you can build a brand identity of your own.
3. Adjust the Lux setting
Once the filter is ready, consider adjusting your lux settings by clicking over the sun icon that you can find above the picture. Lux tends to adjust the exposure and contrast of images while adding dimensions and making every feature of the picture pop. Such a setting acts like a contour, but for your pictures. This isn’t for your face. Well, if you did not know, such a setting is specifically valuable to enhance underexposed photos.
4. Adjust your other settings
When you’re done with the third step, move further by tapping the edit button towards the bottom-right to make specific adjustments in other settings. Experts always check the alignment of their pictures. And, if you are someone who doesn’t like to get crooked by the painting hanging on the wall, you should try that too. Other settings enable you to create custom filters. Through these, you can:
- Add vignette effects for a Polaroid-like image.
- Adjust structure settings to enhance sharpness and contrast.
- Scale-up saturation levels for vivid colors. One can also tone it down to develop faded effects.
5. Tweak specific photos in multi-image posts
If you’re one of those Instagrammers who share multiple pictures in one post, consider editing each one separately. Moving on, tap the icon of the photo to pop up individual editing options. In case you do not adhere to this option, Instagram will automatically apply your editings to every photo in a similar way. If the pictures were captured in various conditions or feature several subjects, consider editing them.
6. You can post to Instagram now, or save it for later.
You don’t feel like posting the pictures right now? Well, that is entirely fine. When you click to post the picture, just before that will be an option to go back. Post this, click back to the edited photo and press your back arrow down. Instagram will send an action to get two options, save your image as a draft with all your edits or cancel. So, the next time you decide to post a new picture, the saved draft will show in front of you. Such an option allows you to pre-edit several photos and post as and when you’re ready.
Well, even though you’re a beginner and don’t know how to make ends meet when it comes to editing Instagram-specific pictures, consider the mentioned steps. All you have to do is go through each step and understand how to deal with specific methods. Once you’ve mastered these, the sky’s the limit for you.
Featured Image Credits: Pixabay
If you’ve recently launched a small business, I already know that you’re a motivated, ambitious, and determined individual who wants to make the most significant impact possible on your industry!
But to be successful in today’s digital business landscape, having a properly planned social media strategy is not only important, but it’s also essential to the success of your small business.
However, the problem is that many aspiring entrepreneurs aren’t quite sure how to properly manage their social media accounts to reach their target audience.
In the following article, we’ll look at the essential components of a practical and effective social media strategy that you and your team can put into place today!
Do Your Research
Whether you’re a new company or an established brand, there’s nothing more important than doing a bit of market research before planning out the rest of your strategy.
Market and audience research helps you understand who your ideal customers are, where they spend their time online, and what type of content you should be posting to engage with them effectively.
There are many online tools and resources you can use to perform your market research.
Learning about your target audience and market ensures that you’ll make better decisions when planning and implementing your overall social media strategy.
Set SMART Goals
SMART goals are Specific, Measurable, Attainable, Realistic, and Timely.
Before you do things like create your social media calendar and start writing posts, it’s essential to set a few SMART goals to help provide even more direction to your strategy.
What do you want to achieve? Is it gaining more followers? More likes, comments, and engagement?
Whatever the case, make sure that you set goals that fall into these five categories.
An example of a SMART goal would be to gain 100 new Instagram followers per month for the next six months.
Create Your Accounts
Once you’ve performed your research and have set a few goals, it’s time to start creating your social media accounts.
Keep in mind that you won’t need to create accounts for every social platform out there.
When you do your market research, you’ll want to look into which platforms are most popular for your target audience. And then, get active solely on those platforms, rather than wasting your time and efforts trying to be involved everywhere.
Make sure to include as much business information as possible on your profile, including the name, website, location, and services or products offered by your small business.
Create A Social Media Calendar
Lastly, to finalize your social strategy, you’ll want to create a social media calendar.
Again, when you perform market research, you should look into when and how often your target audience is online and most active. Then, use this information to create your calendar.
Whether you post once a day, three times a day, or once per week, it doesn’t matter.
The critical thing to remember is to be regularly active and to adhere to your calendar at all times.
This helps your audience know when they can expect new content from you, which can help you get more followers and more engagement.
Stay Active And Succeed
Creating a social media strategy might seem complicated at first sight.
However, when you know your target audience, your goals and have a social media calendar to help back it all up, your strategy will pretty much fall right into place!
Just remember that being successful on social media isn’t about directly selling to your audience.
So rather than promoting your products or services directly, you want to do so by creating content and providing value to your audience, which will put you in a better position to make that next sale!
This article was written by Armando Santos
Featured Image Credits: Pixabay